鋼琴行業(yè)市場調(diào)查分析報(bào)告

1、目錄目錄一、市場現(xiàn)狀分析..........................................................................................................................21、行業(yè)分析...............................................................................

2、.............................................2概述：............................................................................................................................2品牌分析..........................................

3、................................................................................2二手進(jìn)口鋼琴...................................................................................................................3地區(qū)分析.............

4、.............................................................................................................3前景預(yù)估..........................................................................................................

5、................32、自身分析............................................................................................................................4優(yōu)勢分析：...................................................................

6、....................................................4劣勢分析：.......................................................................................................................5機(jī)會(huì)分析：.....................................

7、..................................................................................53、競爭對(duì)手分析....................................................................................................................61流行鋼琴網(wǎng)：www.p

8、opiano.g.................................................................................62王焱鋼琴網(wǎng).......................................................................103競爭對(duì)手劣勢：...........................................

9、..............................................................10二、市場定位................................................................................................................................101、商城目標(biāo)..............

10、............................................................................................................102、目標(biāo)用戶........................................................................................................

11、..................103、目標(biāo)用戶特征..................................................................................................................114、目標(biāo)用戶集中的平臺(tái).................................................................

12、......................................115、產(chǎn)品亮點(diǎn)..........................................................................................................................11三、營銷策略和方法.........................................

13、...........................................................................111、口碑營銷..........................................................................................................................122、論壇營銷.......

14、...................................................................................................................123、博客營銷.................................................................................................

15、.........................124、視頻營銷..........................................................................................................................125、QQ群營銷........................................................

16、................................................................126、威客營銷..........................................................................................................................127、軟文營銷..................

17、........................................................................................................13二手進(jìn)口鋼琴二手進(jìn)口鋼琴二手鋼琴進(jìn)口總量持續(xù)增長。2015年，進(jìn)口鋼琴主要源于日本、韓國、印度尼西亞，合計(jì)達(dá)127851架，占進(jìn)口鋼琴總量的97.51%。數(shù)據(jù)分析，2015年進(jìn)口二手鋼琴達(dá)到9萬架以上，相當(dāng)于中國鋼琴生產(chǎn)總量的2