塑造企業(yè)形象提升核心競爭力.pdf

1、哈爾濱工程大學(xué)碩士學(xué)位論文塑造企業(yè)形象提升核心競爭力姓名：王婧申請學(xué)位級別：碩士專業(yè)：馬克思主義理論與思想政治教育指導(dǎo)教師：林國建20040201哈爾濱工程大學(xué)碩士學(xué)位論文AbstractWiththecomingofknowledgeeconomytheindustrialworldandacademiccommunityarefacedwithaquestionandtasktoenablecontinUOUSenterprised

2、evelopmentEnterprisersandeconomistsaretryingtoemploynewmanagementtheoriestolengthen“l(fā)ifeofenterprises”Factsshowthatcontinuousdevelopmentofanenterprisecanbeattributednotonlytotheoverallsocialandeconomicenvironment，butalso

3、，moreimportantlytotheparticularabilityoftheenterprisetocontendinthebusinessworldThoseenterprisest11athaveintangiblecorecompetenceinpossessionareinapositiontostandthetestofcompetitionandtimeThestrategyofenterprisecorecomp

4、etencethusgainsmomentumcurrentlyThispaperregardingthisdirection，makesanefforttevealhowtealizebettercontinuousdevelopmentsofenterprisesinnewsituationsthroughdeepstudyofmethodstoenhancecorecompetenceSincethetheoryofcorecom

5、petencewasadvancedin1990s，variousenterprisesattempttoenhancetheirowncorecompetenceindifferentways，andtheyachieveeffectsinwayslikeproduct，enterprisecultureHoweverduetotherapidchangeofscienceandtechnologyandkeencompetition

6、inmarket，itdoesn’tworktoimproveenterprisecorecompetenceinmerelyoneaspectThroughresearchoncorecompetenceoftheeastandwestworld，theauthorunderstandsthatproductenterpriseculture，humanresourcehasdrawnenoughattentionofcorporat

7、ions，andconcludesthatmoldingcorporations’imagemakesacorporationaTritonamongtheminnowsandscientificexerciseofcorporationimagestrategywillwinreputation，talents，thuspushtheeconomicdevelopmentThispaperemphasizescircumstances

8、ofChineseenterprisesandputsforwardcorrespondingsolutionsAtthesametime，itexpectsthefutureofmoldingcorporationimage，andwishestodisplaythecharmofcorporationimagetoChineseenterprisers，SOastogiveanimpetustoenhancecorecompeten