肯德基在中國的營銷策略

1、1南京信息職業(yè)技術學院南京信息職業(yè)技術學院畢業(yè)設計論文畢業(yè)設計論文肯德基在中國的營銷策略肯德基在中國的營銷策略MarketingMarketingstrategystrategyininthetheChinaChinaKFCKFC作者學號系部信息服務學院專業(yè)國際商務指導教師評閱教師完成時間：年月日3畢業(yè)設計畢業(yè)設計(論文論文)外文摘要外文摘要TitleTitle:MarketingstrategyintheChinaKFCAbstrac

2、t:NowtheKFCbrintheChinesecansayismakeknowntoeveryfamilyregardlessoflocationstrategyenteredtheChinamarketintheChinachildrenmarketcrectlythelocalizationbusinesslater“notstartingfromscratch“franchiseKFCinChineselofcontinuou

3、sinnovationdevelopmentthespiritof“returntothesociety“theenterprisethepurposeofChinesesocialfeedback.InChinanearly20KFCthroughtothehealthybalanceddietconsciousnessconstantlystrengthenintotheChinamarketthroughtheactivepoli

4、cy.KFCenteredChinamarketimplementationofthedomesticmarketmarketingstrategyseekcommongroundwhilereservingdifferencesofbusinessprinciplesinthefeignmarketisdifferentfromAmericanlocalsalesenvironment.Throughauniquebrstrategy

5、pricestrategychannelstrategypromotionstrategyoftheganiccombinationofKFCfmationofcompaniesoperatingintheChinamarketacteristicsasenterprisesinthewesternstylefastfoodchainindustrygiants.Inthispaperthroughexplingthedevelopme

6、ntprocessintheChinaKFCanalysisoftheacteristicsofChineseKFCwithmarketingstrategyitsshtcomingsfindouttheKFCinChinamarketingissuesthenthinkaboutthesolutiontotheproblemthenthinkofinnovationtotheKFCinChinamarketingstrategyput