網(wǎng)絡(luò)團購中的不確定性需求細分【外文翻譯】

1、畢業(yè)論畢業(yè)論文（文（設(shè)計設(shè)計）外文翻）外文翻譯題目：網(wǎng)絡(luò)團購的發(fā)展現(xiàn)狀與問題探究一、外文原文標(biāo)題：Segmentinguncertaindemingroupbuyingauctions原文：Demuncertaintyisakeyfactinaseller’sdecisionmakingprocessfproductssoldthroughonlineauctions.Weexpledemuncertaintyingroupbuying

2、auctionsintermsoftheextentoflowvaluationdemhighvaluationdem.Wefocusontheanalysisofamonopolisticgroupbuyingretailerthatsellsproductstoconsumerswhoexpressdifferentproductvaluations.Wealsoexaminetheperfmanceofagroupbuyingse

3、llerwhofacescompetitivepostedpricesellersinamarketfthesaleofthesameproductsundersimilarassumptionsaboutuncertaindem.BasedonaNashequilibriumanalysisofbidderstrategiesfbothofthesesellersidecompetitionstructuresweareabletoa

4、cterizethegroupbuyingauctionbidders’dominantstrategies.Weobtainedanumberofinterestingfindings.Groupbuyingislikelytobemeeffectiveinsettingswherethereislargerlowvaluationdemthanhighvaluationdem.Thestructureofdemmatters.Thi

5、sfindinghasrelevancetothemarketplacefnewcamerasnextgenerationmicroprocessscomputersotherhighvaluationgoodswhichareunlikelytobeaseffectivelysoldingroupbuyingmarkets.Weobtainedadditionalresultsfthecaseofcontinuousdemfindth

6、atthereisabasisfthesellertoimproverevenuesviaeffectivegroupbuyingauctionpricecurvedesign.Keywds:Consumerbehavibiddingstrategydemuncertaintyeconomicanalysiselectronicmarketsgroupbuyingauctionsmarketmechanismpostedpricemec

7、hanismsimulationuncertaintyrisk.ThedevelopmentofadvancedITmakesitpossibletousenovelbusinessmodelstohlebusinessproblemsinnewinnovativeways.WiththegrowthoftheInteranumberofnewelectronicauctionmechanismshaveemergedauctionsa

8、regenerallyknowntocreatehigherexpectedsellerrevenuethanpostedbehavirelatedmechanismdesignissuesauctioneconomicsmechanismdesigntheycurrenttheeticalknowledgeabouttheoperationofgroupbuyingauctionsfromtheISelectroniccommerce

9、literature.DemUncertaintyConsumerBehaviMechanismDesignDemuncertaintiestypicallyarecomposedofconsumerdemenvironmentuncertainty(uncertaintyabouttheaggregatelevelofconsumerdem)romnessofdeminthemarketplace(reflectedinbriefte

10、mpalchangesdemshocksthatarenotexpectedtopersist).Consumeruncertaintyaboutdeminthemarketplacecanoccurbasedonthevaluationofproductswhetherconsumersarewillingtopayhigherlowerprices.Itmayalsooccuronthebasisofdemlevelsespecia

11、llythenumberoftheconsumersinthemarket.Finallytherearetempalconsiderationswhichinvolvewhetheraconsumerwishestobuynowwhethertheymaybesamplingqualitypricingwiththeintentionofbuyinglater.Wedistinguishbetweendifferentdemlevel

12、environments.Inadditionitispossiblethattheseconsumerdemenvironmentsmaycoexistasisoftenthecasewhenfirmsmakestrategiesfpricediscrimination.Thispromptsasellertoconsidersettingmethanonepricelevelasweoftenseeinrealwldretailin

13、gaswellasgroupbuyingauctions.Dana(2001)pointedoutthatwhenamonopolysellerfacesuncertaintyabouttheconsumerdemenvironmentitusuallywillnotbeinhisbestinteresttosetunifmpricesfallconsumers.Theauthstudiedascenarioinwhichtherewe

14、remebuyersassociatedwithhighdemfewerbuyersassociatedwithlowdem.Intheauth’sproposedpricemechanismthesellersetsapricecurveinsteadofasinglepricesoastobeabletoofferdifferentpricesdependingonthedifferentdemconditionsthatappea

15、rtoobtaininthemarketplace.Itmaybeusefulinsuchsettingstoemployanautomatedpricesearchingmechanismwhichisdemonstratedtobemerobusttotheuncertaindemthanaunifmpricemechanismwillrelativetoexpectedprofits.UnlikeDana’s(2001)wktho