樊岙牌枇杷的營銷策略研究【畢業(yè)論文】

1、本科畢業(yè)論文本科畢業(yè)論文(設計設計)(屆)樊岙牌枇杷的營銷策略研究樊岙牌枇杷的營銷策略研究所在學院商學院專業(yè)班級市場營銷學生姓名學號指導教師職稱完成日期年月日營銷策略研究IIAbstractTheloquatoffanaolibrhasbeenarapiddevelopmentwhichhasbeentheindustrythatthegovernmentistryingtosuppt.Itsdevelopmentmakesbenefi

2、tsftheeconomicofthelocalvillagesurroundingareas.Thedevelopmentofloquatoffanaoliishelpfultoimprovethefarmersincomemaintenanceagriculturalsecurityresolvetheruralemployment.As“toptenshaddockare“ofningbowhichexistofthechalle

3、ngesopptunities，Fanaoliloquatneedstodesigneffectivemarketingstrategytogiveplaytoitsowncomparativeadvantage.Paperincludesfourparts.Thefirstpartmainlyintroducedaolifanofthegeneralsituationloquatindustryofthecurrentmarketin

4、g.ThesecondpartoffanaoliloquatSWOTanalysissummarizeitsinternaladvantageinternalweaknessestheopptunitiesexternalthreats.Thethirdpartanalyzedobtainedintheproblemsexistinginthemarketingthroughthequestionnairedataincludingth

5、atconsumerbrloyaltyisnothighthebrvalueisnothighbrawarenessisnothighpropagawaydoesnotreachthedesignatedpositionsaleschannelsaresingle.ThefourthpartisaccdingtofancardloquatnowaolimarketingsituationtheSWOTanalysisfmulatecon

6、ducivetothefurtherdevelopmentoferiobotryajaponicafanaolimarketingstrategysuchasBrmarketingstrategymarketingstrategyExperiencemarketingstrategyMarketingmixstrategy.Hopethispaperfanaolibrloquatfurtherdevelopmentisofguiding