BG公司戰(zhàn)略管理思考.pdf

1、X952631援瘦。凳，擎一。、、_硪釜學(xué)位論文J一o，、一。、(專業(yè)學(xué)位)。、一、一，、BG公司戰(zhàn)略管理思考，。I__院系：專業(yè)：姓’名；指。導(dǎo)教師：完成舊期：一管理學(xué)院。][商管理一學(xué)校代碼：t0246。學(xué)號(hào)：043025122～二一：。叁。=里一二二主●。。o。?！?。11’。_____。‘。_‘___。。______________‘。_。一一70余光勝。副教授0、2006_睪4月：26日；耋一～。：囊0；?！?43025122朱

2、江BG公司戰(zhàn)略管理巴考AbstractWiththehigllgrowthoflughwayconstructionofolafcountry，thecorrespondinghighwayservicetradepresentsdiversefastdevelopingstatetooThistextthroughanalyzingtotheinternalandexternalenvironmenteon&tionofBGCompa

3、nyengagedintheservicetradeofthehighway，combiningtherelevanttheoriesofcorporatestrategicmanagementcartingonathinging，tryhardtoputforwardthesuitablestrategicobjectiveforBGCompany、developmentstrategyandsupporttothatimplemen

4、tedThistextdividedintofourparts：Partone：AnalyzefortheextemalenvironmentconditiondetalieanalysishighwayofChinaandShenzhenandmacro—environmentofrecycleeconomy，haveintroducedthemicroenvironmentanddissectmicro—competitivenes

5、switllfivestrengthmodelsofPotterParttwo：Analyzeforthecompany’Snaturalandactualstrength，haveintroducedcompany’scurrentsauationandbusinessstructure，havinganalyzeMthecompanystrengthandweak，externalopportumtyandthreatPartthr

6、ee：Optthecompany’Sdevelopmentstrategy，proposecompany’Sstrategicobjective，thechoicemadetothecorporatestrategy，competitivestrategyandfunctionalstrategyofthecompanyPartfour：Supportbymanagementofdevelopmentstrategyforcompany