我國醫(yī)藥市場態(tài)勢及國內企業(yè)發(fā)展策略研究.pdf

1、南京理工大學碩士學位論文我國醫(yī)藥市場態(tài)勢及國內企業(yè)發(fā)展策略研究姓名：陳蛟申請學位級別：碩士專業(yè)：國際貿易學指導教師：閻志軍20060501ABSTRACT顧十學位論文ABSTI眥TSinceChina’sentryintotheWTOin2001，world’stop30transnationalmedicinecorporationsalmosthavelandedChinasuccessfullyallandestablisheds

2、tablebasesandthewonderfulexpectationsofrevenuebringmoreinvestments。aswellaslocalresearchanddevelopmentWithinrecentyears，Chinagovernmentreleasedmuchmoremedicalindustrystandardseventhanthetotalamountofthepastfewdecadesandk

3、eptonregulatingmedicalindustrybyadministrationmethodstopromoteindustrypromotionLackofabilityofR＆D、capitalandadvancedadministrationalexperiences，someChinamedicinecorporationswhichareawareoftheseshortcomingsstartsmergerand

4、acquisitiontoprotectself—development，whilemostofthemhavetomarchonharshlywithoutanyprivilegesThisisoneofthemostimportantstudiesthatdomesticmedicinecompaniesconfrontThisdissertationanalysesthestrengthandweaknessdomesticcom

5、panieshavebeforetheopportunitiesandchallengesininternationalanddomesticmarketsbypicturingtheinnerandoutercircumstancesandcomparingwiththetransnationalcompanieswhichhaveinvestedinChinabasedonthetheoryofCompetitionAdvantag

6、eandtheEclecticofParadigmofInternationalProductionThelastpartofthisdissertationofferssuggestionsindetailonthecompetitionstrategiestothbChinesemedicineenterprisesKeywords：MedicineMarket，DomesticCorporation，TransnationalCo