三洋洗衣機北京區(qū)域市場營銷策略研究.pdf

1、西北大學(xué)碩士學(xué)位論文三洋洗衣機北京區(qū)域市場營銷策略研究姓名：楊超峰申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：王正斌20071201Title：TheResearchofSanyoWashingMachineMarketingStrategyinBeijingSpecialty：BusinessAdministrationName：YangChaofengTutor：WangZhengbinAbstractSignatu玳：丫咽c“吃。粥

2、Signature：kf∥”以砂夕Asiswellknown，intheworldtodayscienceandtechnologyischangingwitheachpassingdayandthetendencyofglobaleconomyisdevelopingconsistentlyProductresearchanddevelopmentareemerginginanendlessstreamAtthesametime，th

3、ecompetitionbetweencorporationsisgettingheatingupEverycompanytriedallkindsofshiftstowinmuchmoremarket—sharesHowtokeepthemarket—shareinthetoughcompetitionandwinthecontinuingdevelopment，itisthemostimporlantquestionfortheco

4、rporationandthemanagersmustfaceAnditisalsothekeyproblemandtheimportantsignificancethatwillberesearchedinthepaperBasedonthetheoryofthemarket，andcombinedwiththeactionorpracticeofmanipulating，inconjunctionwithdeterminethena

5、tureandqualityidentification，bringtobearagreatdealdemonstrationanddata，antithesestheactualsituationofSanyoCompanythispaperanalyzedthedevelopmenthistorycourse，presentsituationanddeveloptrendItalsoanalyzedthemarketofSanyow

6、ashingmachineintheBeijingfieldThroughtheSWOTanalysismethod，thepaperexpatiatedontheadvantageanddisadvantage，opportunitiesandriskintheSanyoCompanyfoundouttheissuesexistintheBeijingmarketfield，andestablishedthemarketingstra