東方雨虹區(qū)域市場(chǎng)營銷策略研究.pdf

1、蘭州大學(xué)碩士學(xué)位論文東方雨虹區(qū)域市場(chǎng)營銷策略研究姓名：陳亮申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：王海鴻20100401MBA學(xué)位論文作者：陳亮東方雨虹區(qū)域市場(chǎng)營銷策略研究ABSTRACTOrientalYuhongWaterproofTechnologyCo，Ltdwasfoundedin1998，hasbecameoneofthewaterproofingindustryleadingenterprisesconsistofwat

2、erproofmaterialR&D，production，salesandeonstructionservices，itistheonlylistedcompanyinwaterproofingindustryAsLimed，theenterprisesdevelopraplidlythereginalmarketdevelopmentbecomemoreandmoreimportantinenterprisesoverralldev

3、elopmentAtthesametime，thereginalmarketatthepresentstageexistedsortsofissuesandshortage，thatwillrestrictenterprisesdeveloprapidlyandpersistentlyThisthesis，fromtheindustrytotheenterprises，fromtheoverrailenterprisestothereg

4、ionalmarket，specificanalyzestheissuesofOrientalYuhongWaterproofTechnologyCo，Ltdinlackofsystematic，relevantmarketingmodels，policynotsuitedforthedevelopment，andshortofmarketingsuppoapackageetcAsthebackgroundadvancedsystema

5、ticestablishedreginalmarketsystem，putforwardaproposalinallusiontoreginalmarketissuesSuchas“shortofmarketsystemintegral，noplanning，lackofdevelopstrmegicplanning，rctnshortagetothecompetitorabsenceunifiedpricesystemandimpac

6、tinmultioperationsystemetcBaseontheissuesanalyzes，thethesissuggestcomprehendmethodandspecificoperaionprocessNotonlyfromenterprisesdecisionmakingarrangement，salemode，policyopimization，butalsofromrelevanthumanresource，exci

7、tationmechanismarrangementandoptimizationMakepointedanalyseintypicaland／orcentralissuesinestablishprocessFinallythethesistryingtoimplementtherelevantactiontoestablishamarketsystem，theproofofthecorrectnessoftherelevantide

8、asandmethodsThiscomingtoaconclusion，inacompletemarket—basedcompetition，themarketingcompetitionissystematic，comprehensive，andthereforethesystemicmarketsystem，theintegrityandvitalityisessential，whiletheareaofmarketingthrou