寧夏沙湖清真食品有限公司品牌營(yíng)銷研究.pdf

1、獨(dú)創(chuàng)性聲明本人聲明所呈交的論文是我個(gè)人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。盡我所知，除了文中特別加以標(biāo)注和致謝的地方外，論文中不包含其他人已經(jīng)發(fā)表或撰寫(xiě)過(guò)的研究成果，也不包含為獲得寧夏大學(xué)或其它教育機(jī)構(gòu)的學(xué)位或證書(shū)而使用過(guò)的材料。與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均已在論文中作了明確的說(shuō)明并表示了謝意。研究生簽名：弓良宏時(shí)間：力／石年5月／日關(guān)于論文使用授權(quán)的說(shuō)明本人完全了解寧夏大學(xué)有關(guān)保留、使用學(xué)位論文的規(guī)定，即：學(xué)校有

2、權(quán)保留送交論文的復(fù)印件和磁盤，允許論文被查閱和借閱，可以采用影印、縮印或掃描等復(fù)制手段保存、匯編學(xué)位論文。同意寧夏大學(xué)可以用不同方式在不同媒體上發(fā)表、傳播學(xué)位論文的全部或部分內(nèi)容。研究生簽名：孑艮亥憫：砌僻籮月多7日導(dǎo)師簽名：邢鬃時(shí)間：勁膨年歹月≥1日AbstractBrandmarketingisthebasiccorporatebehaviorofthemodernenterprisebusinesspracticestespond

3、tomarketcompetitionandmeetconsumerdemand，increaseprofitlevelsForthehalalfoodindustryisconcerned，becauseoftheuniquebrand’Smarket，price，image，geography，populationfactors，halalfoodshouldpayattentiontobrandmarketingstrategyI

4、nthispaper，NingxiaShahuHalalFoodCo。Ltd(hereinafterreferredtoShahuCompany)astheresearchobject，bycombingthebrandmarketingtheoryandresearchtodeterminethepath；practicalanalysistoolstoestablishcorporatebrandmarketing，Atthesam

5、etime，usingSWOTandPESTanalysisofthecompany。sbrandmarketingShahuinternalandexternalenvironmentareanalyzedThispaperarguesthat，Shahuinbothdistinctivebrandmarketing，marketpositioningaccuracyadvantage，therearealsobranddesign，

6、imageandcommunicationandotheraspectsofdisadvantageTherefore，Shahucompaniesshouldenrichandoptimizebrandmarketingstrategy，byrepositioningexistingbrands，improvebranddesign，brandpersonalityandimageoftheperfectshape，improvebr

7、andcommunicationmode，Shahuimprovethecompany’SbrandmarketingskillsFinally，forthesuccessfulcompletionofcorporatebrandmarketingstrategy，theneedforeffectivesafeguardstoadjustandoptimizethecompany’Sbusinessmodel，fromtheoperat

8、ingmechanismtoprovidemacroinstitutionalguaranteeforthesmoothimplementationofbrandmarketing；improvethemarketingorganization，strengthenthemarketingteambuilding，organizationalandpersonnelsecurityforthesmoothimplementationof