預(yù)期后悔和卷入程度對(duì)購買決策中信息加工的影響研究.pdf

1、華中師范大學(xué)碩士學(xué)位論文預(yù)期后悔和卷入程度對(duì)購買決策中信息加工的影響研究姓名：米雅婷申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：應(yīng)用心理學(xué)指導(dǎo)教師：馬紅宇20090501⑨碩士學(xué)位論丈MASTER’STIIESISAbstractSincethe1980s，theeffectsofemotionsondecision。makinghavebeenvaluedbyreseachesandbecomeafocusedareaindecision—makingr

2、esearchRegrethasreceivedmostattentionThereseachofregretbeganin1980s，andprosperousin1990sReseachesdidgreateffort011thedefinitionofregret，thereasonofregretandtheeffectsofregretondifferentdecision—makingsituationsHoweverthe

3、reisfewempiricalresearchoftherelationshipbetweenregretanddecision—making，especiallytheeffectsofregretoninformationprocessing。Therefore，accordingtothetheoryofinformationprocessing，followedthethoughtofprocesstraceing，usedi

4、nformationdisplayboardtoimitatetheconsumerdecision—makinginreallife，weexaminedwhetherthetworegretconditionshaddifferenteffectsondecisionmakingprocessingandexploredinteractiveeffectsofanticipatedregretandinvolvementondeci

5、sion—makingprocessing，especiallythetimeofinformationprocessing，theamountofinformationprocessingandtheinformationsearchingstrategyFortherearchgoal，weconductedtwostudiesbelow：Studyl，wecomparedwhethertheriegretconditionandt

6、hetworegretconditionshaddifferenteffectsoninformationprocessingTheresultsshowthatnoregretconditionahdthetworegretconditionshaddifferenteffectsonthetimeofinformationprocessingandtheamountofinformationprocessing，butonthein

7、formationsearchingstrategyonlythesecondregretconditionhaddifferenteffectswithnoregretconditionStudy2，basedonStudy1，wechoosedthesecondregretconditiontoexploreinteractiveeffectsofanticipatedregretandinvolvementondecisionma

8、kingprocessingTheresultsshowthatonthetimeofinformationprocessingandtheamountofinformationprocessing，theinteractiveeffectsweresignificant，butontheinformationsearchingstrategytherewasnosignificantdifferencesComparetothelow

9、involvementcondition，highinvolvedsubjectswereinfluencedmuchinregretconditionFinallythelimitationsofthepresentresearchandthefuturedirectionswerealsodiscussedKeyWords：anticipatedregret；involvement；decision—making；informati