南瑞集團市場營銷模式研究.pdf

1、南瑞集團市場營銷模式研究專業(yè)名稱：MBA申請人：王振指導教師：陳隆偉論文答辯委員會主席：—魚鄴浙／委員：銎蕉豫霧—毯羅殤—逝券毓欽j阻穆碉巍AbstractResearchonMarketingModeofNARIGroupAuthor：WangZhenTutor：ChenLongWeiMajor：MBAResearchfield：MarketingmanagementGrade：2013AbstractAsscienceandtech

2、nologyandthedevelopmentofmarketeconomy，tothepowerofenterprisedevelopmenthasbroughtnewopportunitiesandchallenges，andhowthevisionofglobalizationandaprofoundunderstandingoftheinternallawsofthedevelopmenttrendoftheindustrial

3、revolution，hasveryimportantsignificanceCurrentlythetraditionalpowerindustrycompetitionanddistributedenergygenerationisbecomingmorecompetitiveresearch、ⅣiⅡlsuitablepowermarketingmodelcannotbeurgentThispapermainlyNARIGroupC

4、ase，exploremarketingconditionsinsideandoutsidetheenterprise，todigmarketingproblemsandproposefeasiblemarketingstrategytopromoteNARIGroupinmarketingsustainabledevelopmentOntheonehand，thisstudydrawcurrentresearch，theapplica

5、tionofmarketingknowledgeinresearchNARIGroupmarketingmodel，enrichtheacademicknowledge，hassometheoreticalsignificanceOntheotherhand，thisstudyNARIGroupmarketingmodelaSanexample，toprovidereferenceforsimilarareasofbusinessori

6、ndustrymarketingmodel，whileoptimizingbusinessmarketingmodelhasimportantpracticalsignificanceandimprovementsFirstly，thispaperstudiedthecurrentsituationofmarketingmanagementofNARIGroup，analyzedtheexistingproblems，advantage

7、sanddisadvantagesinthemarketingmanagementofthecompanyindetail，andputforwardmethodsofimprovingthecurrentmarketingmanagementSecondly，themacroenvironmentandmicroenvironmentofNARIGroupisanalyzed，andtheNARIGroupcorebusinessma

8、rketenvironmentforthefullstudy，pointingoutthecurrentenvironmentalimpactofNARIGroupmarketingFinally，accordingtothefirstseveralchapterofanalysis，andcombinedwiththemarketingstatusofNARIGroup，fromthebrandstrategy，productstra

9、tegy，strengtheninginternalmanagementstrategy，theinternationalizationdevelopmentstrategyandindustrysupportsystemfortheNARIGroup，marketingmodelwassystematicallystudiedMakingscientificmarketingstrategynotonlyneedstocarefull

10、ystudythemarketingtheory，butalsotesearchthemarket，therefore，onthebasisoftheresearchhowtomarketingtheory，wemustmakecomprehensiveanalysis，theelectricitymarketinsearchofbusinessopportunities，andtheaccumulationofexperiencein