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1、東莞石油公司競(jìng)爭(zhēng)力提升策略研究專娩名稱：MBA申請(qǐng)人：鐘睿指導(dǎo)教絳：粱君論文答辯委員全搋磐委委：AbstractWiththerapiddevelopmentofeconomyinChinaduringthepastyears，theautomobilesarebecomingcommoninmanyhouseholdsConsumptionofpetroleumbasedproductsisincreasingenormouslyTh

2、us，thecompetitionofvehiclepetroleumproductsinterminalmarketamongdomesticandoverseaspetroleumcompaniesisintensifyingDongguanPetroleumBranchCompanyofSinopecGroup(hereinafterreferredtoastheDongguanPetroleumCompany)isoneofth

3、eleadingsuppliersfortheconsumptionofpetroleumproducts，andatforwardpositionTOwinfromthecompetitivemarket，theimportantthingforDongguanPetroleumCompanyistoenhanceandpromotecompetitivenessHowtoenhancecompetitivenessFirstlyst

4、udythecompetitionstrategySecondly，analyzetheoperatingenvironmentoftheDongguanPetroleumCompanyFinally，makecorrect，feasibleandeffectivecompetitivepromotionstrategiesThecompetitionstrategynotonlydecidesthebasicdirectionofth

5、eenterprisemanagememactivity，butalsoenhancestheemerpfise’ScompetitionpowerandpushthecompanytodevelopIfdoesnothavethecorrectandeffectivestrategiestoimproveitscompetitiveness，enterpriseswilllacktheguidanceofdirectionWithou

6、trightdirectioncompany’Soperationwoddgowrongandcompany’SprofitswouldbelowerandlowerThus，thestudyofDongguanPetroleumCompanyhassignificantmeaningThepurposeofthisessayistostudyDongguanPetroleumCompany’Scompetitivepromotions

7、trategyFromtwoaspectsoftheoryandpractice，thispaperdoptvariousstudymethodssuchascomparisonanalysisetcUndertheinstructionofstrategymanagememtheorythepaperfullyanalyzestheinternalenvironmenteXtemalenvironmentandtheoperating

8、environment，competitiveenvironmentanditsowncompetitionabilityThroughtheanalysis，thepaperfindstheprofoundreasonthataffectthemarketcompetitionpattemofoilmarketandthemainproblemthatrestrictthedevelopmentofDongguanPetroleumC

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