都市報受眾結構變遷：長沙市三種報紙為例.pdf

1、Y10850s4分類號UDC密級十南大學CENTRALSoUTHUNIVERSITY碩士學位論文論文題目型墼逖塑鑾塹；量至垃三鱟墾筮盤塑學科、專業(yè)整金堂研究生姓名堡堅導師姓名及專業(yè)技術職務釜主盈到絲握2006年兒月AbstractTake”SanxiangUrballNewspaper”，”HunanMoningPaper”，”theChangshaEveningNews”inChangshaastheexamples，usesthep

2、ositivemethod，ithasstudiedthechangeofourcountryurbannewspaper’Saudience—structure，Throu曲questionnairesurveyandstatisticalanalysis，thefindingis，therewasatotalquantityassignmentphenomenonofChangshaurbannewspapersinquantity

3、issued，averageeachissueofreadingrate，advertisingrevenueandSOoninimportantnewspapermarketcompetitiontarget，Throughtheinspectionto1995一一2006period，itdiscovered，theaudiencegroupofChangshaurbannewspaperhashadthequiteobviousc

4、hangeinsomeattributetargets，likeasthereadingmotive，thereadinginterest，degreeofsatisfactiontothenewspaper，thenewspaperattainchannel，thereadingcustommeinteractionThemainreasonscreatetheurbannewspapers’audiencestructuralcha

5、ngeare“Thesocietyhadtheconstitutivechange，thesocialcultureandthesocialdemandhadthechange，thenewspaperindustrycompetingintensified，theimprovingaudiencequalities，andSOon，Becausetheurbannewspaperhasbeenhadtheaudiencestructu

6、rechange，theurbannewspaper’Smanagementphilosol：lhyneedstomakesomecorrespondingadjustment，namelytheurbannewspaperduringchangemanagementstrategymustestablishthemanagementideafortheaudience’SdemandKeyWords：UrbanNewspapers，A