《百家講壇》系列圖書暢銷現(xiàn)象研究.pdf

1、湖南師范大學(xué)碩士學(xué)位論文《百家講壇》系列圖書暢銷現(xiàn)象研究姓名：彭霞申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：易圖強(qiáng)20090501AbstractTheeraofnlultimediahasbeencomillg，traditionalmedia，suchasTVandrisingmedia，suchasthei11temetandmobiletelephones，iIlcreasill酉ycarveupthemarketshareofp

2、aperybool【s，andmal【ea磐eatimpactonthepublicationofbool【sHoweVer，theseriesbooksof‘‘LectureRoom“，basedonthespeechesofspeakersiIlthepro伊am，havebeenputtiI培onheatedmiracles“LectllreRoom”havingagoodmn，theseriesb001【shaviIlgagoo

3、dmarketandthespeakersbecomingfamoushavefocusedextr鋤elyextensiveattemionandarguments，andhaVebecomeaculturephenomenon，apublisllingphenomenonaJldasocialphellomenonT11isp叩erConcentratesontlleheatedphenomenonofbest。sellerscon

4、cemiI培on“LectufeRoom“，andmakesadeeplyexplorewithseVeralan酉esThepaperhas4chapters7rhefirStchaptermakestheorigiIl，meaniIlg，methodsa11dmaillcontentoftllisresearchdear’andproVidesasiInpleoverviewofpresentresearch丘ndillgsThes

5、econdchapterbrie丑ysketchesouttheestablishmentanddevelopmentprocessof“LectureRoom“，summarizesbasicconnotationof“LectureRoom“phenomenon，andliststheversion幽姍ation，publis虹lgprocessandsalespompofbooksConcemillgon‘‘LectllreRoo

6、m’’andputstheminorderInthethird‘chapter，reasonsoft11eheatedphenomenonareanalyzedfrom5aspects，suChasinteractiIlgwith“mirroriInage’’platfbmiIlgoodtiIne，up伊adiIlgthenutritionof‘‘snackreadillg”，伊aspillgandmeetingneedsof“盯ass

7、roots’’dasstosnatchattentionresources觚dattracteyes，tacitlyunderstandingmessagesofmultisocietyandmassconsumptioncontextInthe1astchapter，funherrevelationoftheheatedphenomenonareobtailledfrom4sides，media’andsociety，communic