[雙語翻譯]消費者行為外文翻譯文獻—數(shù)字經(jīng)濟背景下的競爭與消費者行為（節(jié)選）

1、字?jǐn)?shù)：英文 字?jǐn)?shù)：英文 2296 2296 單詞， 單詞，13396 13396 字符；中文 字符；中文 3877 3877 漢字 漢字出處： 出處：V?t?m?nescu nescu E M, M, Nistoreanu Nistoreanu B G, G, Mitan Mitan A. A. Competition Competition and and Consumer Consumer Behavior Be

2、havior in in the the Context Context of of the the Digital Digital Economy[J]. Economy[J]. Amfiteatru Amfiteatru Economic Economic Journal,2017,19(45):354-366. Journal,2017,19(45):354-366.外文文獻： 外文文獻： Competition and Cons

3、umer Behavior in the Context of the Digital EconomyAbstract The current paper aims to investigate the relation between competition and online purchasing decision-making, integrating consumer protection awareness and th

4、e corresponding consumer behavior as mediators. The focus is on both subjective and objective measures related to the level of consumer awareness and action in a fast-growing competition, potentiated by the digital econo

5、my. In order to investigate the relations between the aforementioned concepts, a questionnaire-based survey was conducted, using a sample of 257 students from three top Romanian universities. Based upon the theoretical d

6、irections presented in the literature review, a conceptual model was elaborated and tested by employing a partial least squares structural equation modeling technique. As the examination of the structural model indicated

7、, online purchasing decision-making is indirectly influenced by the high competition in the digital economy, by means of consumer protection awareness and consumer protection behavior. At this level, the analyzed factors

8、, namely the competition in the digital economy, the consumer protection awareness and the consumer behavior with respect to the consumer protection policies, explain over 16% in the variance of the online purchasing dec

9、ision-making.Keywords: consumer protection, competition, digital economy, online consumer protection awareness, consumer behavior and the online purchase decision-making. To this aim, this study is structured as follows:

10、 firstly, the literature review is presented; then, the hypotheses, the methodology and the sample are thoroughly addressed. The research continues with the data analysis and the presentation of the results, using the pa

11、rtial least squares structural equation modeling technique based on SMART-PLS software, version 3. Finally, conclusions, limitations, and future research directions are advanced.Literature reviewAccording to the Council

12、of Economic Advisers (CEA) (2016), in most cases, consumers benefit from rule enforcement, such as enforcement of antitrust laws and the government actions, such as the ones meant to maintain net neutrality or public pro

13、curement. As a result, competition has the quality of stimulating productivity, raising product quality and stimulating innovation, while also lowering prices and offering greater choice (EC, 2016b). Moreover, in the mar

14、kets that are supported by the general contract-law, competitive pressure only allows those companies that satisfy their customers to prosper, and competitors offer voluntarily – in order to differentiate their offers –

15、guarantees that protect buyers even more than law requires (Armstrong, 2008; Andrei and Zai?, 2014; Zbuchea, V?t?m?nescu and Pînzaru, 2016). As a consequence, intense competition is the best means towards consumer p

16、rotection with respect to many products, even though competition in itself does not guarantee consumer protection.The characteristics of the digital economy are liable to encourage competition via price- comparison websi

17、tes and other online facilities that could help consumers gather more information about the products and services they wish to buy (WB, 2016), via seller rating systems or online forums where relevant experience sharing