銷售,市場營銷和廣告

1、銷售市場營銷和廣告SalesMarketingdevelopaneffectivecommunicationtoreinfceyourLeadershipwidenyourlegalfinancialculturetoimpacteverydaytakeretreatindertobetterpositiontohaveaglobalvisionofthefunction.ProgramModulate1:Strategicdimens

2、ionestablishmentofyourstrategyAnalysisofthemarket:establishmentofmatrixSWOTClarificationofthepossiblechoicesofstrategies:?Domination?Differentiation?ConcentrationChoosingthegoodstrategyofmarketing:?FieldsalesVIPClientHot

3、lineImplementationofyourstrategy:UsethematricesofpositioningHowtocommunicateyourmarketingstrategytomakeadheretheDirectateGeneraltheteamsWkoutthetoolsfcontrolModulate2:DimensionmanagrialeAnalysethestructureofthesalesfceMa

4、kethediagnosisofproductivityofyoursalesfceestablishtheCommercialActionplan(CAP)DefinethetypologyofthesalesmenIdentifythe12rulesofthepowerfulsalesfcesganisethesalesfceCalculatemanpowernecessarytoachieveitsgoalsleadanimate

5、yourteams:Includeunderstexploityourpotentialofleader:?Giveconfidence?Locatethemotivations?DeveloptheteamspiritControlthetoolsofthemotivation:?evaluatecoach?Controldelegaterecruit:?Anticipatetheneedsidentifythegoodprofile

6、sattractthecidatesofvaluemakeasuccessoftheprocessofintegration銷售市場營銷和廣告SalesMarketing&Communication63商務(wù)經(jīng)理(系列課程)CommercialManager(Longcycle)模式3:營銷方面.定義營銷步驟和階段模擬市場:?分析工具(測試表格民意調(diào)查)制定您的實(shí)用銷售計(jì)劃銷售助手:?介紹與展示產(chǎn)品的平臺?使用程序手冊從營銷分析到實(shí)際行動

7、:制表和跟進(jìn)工具更好地管理地區(qū)業(yè)務(wù)優(yōu)化客戶目錄管理商業(yè)結(jié)果預(yù)測系統(tǒng)模塊4:溝通方面.掌握交流分析獨(dú)斷專行的后果發(fā)展個性化的領(lǐng)導(dǎo)通過行為藝術(shù)來影響理解團(tuán)隊(duì)及其反應(yīng)掌握團(tuán)隊(duì)溝通接受統(tǒng)一觀點(diǎn)成功領(lǐng)導(dǎo):怎樣有效組織商業(yè)會議懂得控制討論范圍:?防止離題?獲得尊敬?在復(fù)雜的會談中肯定自己?活躍日常交談模式5:法律與財務(wù)方面.選擇合適的勞動合同銷售人員的不同性質(zhì)替補(bǔ)人員培養(yǎng)合同:?替補(bǔ)情況和限制薪資激勵系統(tǒng)(固定工資提成獎金各種雜費(fèi)間接薪資)衡量銷售

8、隊(duì)伍的成本:估算達(dá)到目標(biāo)所需要的人數(shù)控制成本的裁員衡量銷售、回扣、付款期變化時的財務(wù)參數(shù)Modulate3:DimensionMarketingDefinethestepMarketingitsstagesVisualisethemarket:?Toolsfanalysis(testspanelssurveys)establishyourOperationalMarketingplanAssistancewiththesale:?Sup

9、ptofpresentationdemonstration?HbookoftheproceduresthemethodsFromtheMarketingAnalysistoactionground:PrepareadashboardtoolsoffollowupBettermanagethesectsofyourareatooptimisethemanagementofthewalletcustomerTheSystemofAntici

10、pationoftheCommercialresultsModulate4:DimensioncommunicationControlyourcommunicationAnalysetheconsequencesasregardsAssertivitDevelopyourpersonalLeadershipImpactbythecontrolofthebehaviouraltechniquesIncludeunderstthegroup

11、itsreactionsControlyourcommunicationwithyourteamsCauseadhesionaroundacommonvisionMakeasuccessofyourinterventions:HowtoganiseeffectivecommercialmeetingsKnowhowtofixthetarget?Managethedrifts?Tobemaderespect?Affirmitselfint

12、hedifficulttalks?AnimatedailybriefingsModulate5:LegalfinancialdimensionChoosethecontractofadaptedemploymentVariousstatutesfthesalesfceTherecoursetotheinterimthecontractofqualification:?CaseofrecourselimitsJustifyingsyste