讓新會(huì)員愛(ài)上健身

1、MAKING NEW MEMBERS,23/10/2014,FALL IN LOVEWITH FITNESS讓新會(huì)員愛(ài)上健身,THE FITNESS INDUSTRY HAS EXPERIENCED MASSIVE GROWTH IN THE LAST 40 YEARS在過(guò)往的四十年中，健身行業(yè)經(jīng)歷了大幅度的增長(zhǎng),Health & Fitness facility attendance has become the bigg

2、est adult ‘sport’ in the Western world. Bigger than football, tennis and golf combined …Are all stars aligned for further growth?使用健身設(shè)施已經(jīng)成為西方世界最大的運(yùn)動(dòng)總數(shù)大于足球、網(wǎng)球和高爾夫的總和。并且它在未來(lái)還要持續(xù)增長(zhǎng)。,US Adult Fitness Club Participation美

3、國(guó)承認(rèn)對(duì)健身俱樂(lè)部參與度,,,,,,,,,,SEDENTARITY AND OBESITY缺乏運(yùn)動(dòng) 與 肥胖,2030, 50% of US population will be obese (>30% BMI)Between 2006-2016 the cost of the American health system will almost double to $4.1 trillion per year*.*2006

4、 US Treasury report2030年, 50% 的美國(guó)人將成為肥胖人口 (>30% BMI)從 2006到2016 美國(guó)健康醫(yī)療系統(tǒng)的支出將會(huì)翻倍，達(dá)到， 一年4.1 萬(wàn)億 美元。*2006 美國(guó)財(cái)政部報(bào)告,LONELINESS AND DEPRESSION孤獨(dú)與抑郁,‘Healthcare costs are becoming unsustainable. Currently, in the U.S, thre

5、e-quarters of the $2.8 trillion in healthcare costs are spent on chronic diseases that can be largely prevented, or even reversed, by changing diet and lifestyle.Clubs also need to understand that the real epidemic is l

6、oneliness, depression and isolation. They have the chance to create a sense of community that’s truly healing.’Dean Ornish, M.D. Club Business international. June 2013,‘醫(yī)保 開(kāi)銷(xiāo)目前已經(jīng)變得 不可持續(xù), 在美國(guó),2.8萬(wàn)億醫(yī)療費(fèi)用中的 四分之三被用于慢性病，這些疾病中

7、的絕大部分可以通過(guò)改變飲食和生活方式可以被預(yù)防和逆轉(zhuǎn)。俱樂(lè)部還需要知道目前真正的疾病是孤獨(dú), 抑郁 和孤立. 俱樂(lè)部有機(jī)會(huì)創(chuàng)造一個(gè)群體感，從而治愈這些疾病?！疍ean Ornish博士在2013年六月的CBI雜志（國(guó)際俱樂(lè)部商業(yè)）中所寫(xiě),SOCIAL MEDIA EXPLOSION社交媒體的擴(kuò)張,Facebook 1.23 billionusers per month (at Sept. 2014)Facebook 12億3

8、千萬(wàn)每月用戶數(shù)量(2014年9月),YouTube 10億用戶1 billionusers per month,Twitter 2億用戶200 million,Instagram 1億5千萬(wàn)用戶150 million monthly users,去健身而忘發(fā)自拍！這次鍛煉真是浪費(fèi)時(shí)間！,,BUILDING SOCIAL BONDS建立社交聯(lián)系 人脈關(guān)系,WE ARE IN A GREAT PLACE TO BE THE ON

9、ES FILLING UP THESE NEEDS健身俱樂(lè)部可以滿足以上這些需要,AND TO DO A LOT OF GOOD…FOR A FITTER PLANET為創(chuàng)造一個(gè)更健康的星球.做很多更多美好的事,Effect of weak/poor social connections on health:2.5 times more likely to die over a 9-year period As harmful

10、to health as being an alcoholic or smoking nearly a packet of cigarettes a day More harmful than not exercising Twice as risky as being obese 2 to 3x increase in risk of cardiovascular disease and mortality Linked to

11、 increased risk of death from cancer and infectious disease Greater risk of depression and anxiety 缺乏人際交流對(duì)健康的影響9年內(nèi)死亡率上升2.5倍與吸煙和飲酒的危害相同，幾乎等于每天抽一包煙 比不參與鍛煉的危害更大是肥胖癥的兩倍 患心血管和死亡率幾率為2到3倍增加患癌癥幾率和傳染病幾率容易患抑郁癥和焦慮癥,,The wh

12、ite paper outlines industry ‘challenges’ that pose an alarming threat to future sustainability, growth and success…行業(yè)白皮書(shū)表明健身俱樂(lè)部面臨的挑戰(zhàn)讓他們未來(lái)的可以持續(xù)發(fā)展、增長(zhǎng)與成功, 受到威脅…,REALITY CHECK: MOST OF US ARE BEING CHALLENGED事實(shí): 我們中的大多數(shù)都面臨

13、挑戰(zhàn),Competitive industries are evolving faster than us, eg:競(jìng)爭(zhēng)行業(yè)升級(jí)速度比我們更快,例如 :Virtual exercise體感健身 Bootcamp/outdoor訓(xùn)練營(yíng)/室外健身Nutritional science and medicine營(yíng)養(yǎng)品和醫(yī)療,Immediate satisfactionTechnologyAn experienceBest va

14、lue for $$即時(shí)的滿足感技術(shù)體驗(yàn)消費(fèi)的最佳性價(jià)比,THE MILLENNIALS ARE ‘IN’ 90后與00后的時(shí)代,ARE YOU COOL,ENOUGH?,Gen Y thinks exercise“l(fā)acks excitement and sociability.” Y世代的人認(rèn)為鍛煉“缺乏激情 和社交性.” Engage: GenY,你夠酷嗎？,US: 15 millions new member

15、s join every year, 12 millions leave…美國(guó): 美國(guó)有1500萬(wàn)新會(huì)員 ，1200萬(wàn)人退會(huì)。。。,Membership retention is the largest problem facing our industry today會(huì)員續(xù)費(fèi)率是健身俱樂(lè)部行業(yè)今天最大的難題,,,OUR INDUSTRYIS AT RISK…我們的行業(yè)面臨挑戰(zhàn),Based on commodities and l

16、acking the excitement and social engagement of sports – We are places to run on treadmills vs true clubs.僅僅靠硬件缺乏運(yùn)動(dòng)的激情和社交性–在家跑步和在俱樂(lè)部有什么區(qū)別.,,REALITY CHECK:現(xiàn)實(shí):,,If we are constantly having toadd new members to replace t

17、he ones who are leaving, we will eventually run out of people to disappoint. 如果我們一直靠新會(huì)員彌補(bǔ)會(huì)員流失，我們最終會(huì)沒(méi)有任何會(huì)員。,,42% of new members quit exercising within 30 days of joining 42%的新會(huì)在加入后一個(gè)月不再來(lái)1∕3 of members stop attending b

18、y month 3, after an average of just 12 workouts (TRP) 1∕3的會(huì)員在3個(gè)月后不來(lái)，平均每人來(lái)店鍛煉12次(TRP)50% of members stop attending by month 6 (TRP) 50% 的會(huì)員半年后不再來(lái)店,,NEW MEMBERS WITH LITTLE TO NO EXERCISE EXPERIENCE ARE THE ONES DROPPING

19、OUT…We’re losing members in the first few weeks…沒(méi)有任何運(yùn)動(dòng)經(jīng)驗(yàn)的新會(huì)員是退會(huì)的人…我們?cè)陬^幾周就失去了會(huì)員,FACT事實(shí),,12% of terminated memberships could be avoided if new members came to the club at least once a week during the first month of join

20、ing.如果可以讓新會(huì)員在入會(huì)后第一個(gè)月保證每周來(lái)一次，退會(huì)率就降低12%. FIA Top Ten Strategies for Winning the Retention Battle 10大提升續(xù)費(fèi)率的策略,,‘Members who trained 1-2 times a week in the first month displayed 20% less drop-out than members with a

21、 frequency below once a week.In fact, each separate visit in the first month reduced the chance of dropping-out by 4%. When starting members did not visit the fitness center at least 4 times in the first month, the cha

22、nce of drop-out was 30% higher!’ ‘每周來(lái)店一到兩次的會(huì)員的退會(huì)率，比每周一次也不來(lái)會(huì)員低20%。在入會(huì)后的第一個(gè)月，每來(lái)一次俱樂(lè)部，退會(huì)率就降低4%. 新會(huì)員在第一個(gè)月未能到店4次他們退會(huì)幾率將提高30%。Hillsdon, 2001. The state of research in the fitness industry.,GET THEM IN TWICE A WEEK!讓他們

23、每周來(lái)兩次!,EASY? NOP!簡(jiǎn)單? 一點(diǎn)也不!,INSIGHT: GROWING MEMBERSHIP IS ABOUT BUILDING EXERCISE ADHERENCE內(nèi)幕: 培養(yǎng)續(xù)費(fèi)率就是建立對(duì)鍛煉的堅(jiān)持,MEMBERSHIP ADHERENCE堅(jiān)持成為會(huì)員,VISIT ADHERENCE堅(jiān)持來(lái)店,EXERCISE ADHERENCE堅(jiān)持鍛煉,,Every year, the industry sells

24、 millions of memberships to men and women who, though they earnestly wish that they could become regular exercisers, have not yet developed the discipline or habit of regular exercise. As behavioral scientists will attes

25、t, developing such a discipline is no easy accomplishment. It is difficult for everyone.’ 每年, 這個(gè)行業(yè)賣(mài)出數(shù)千萬(wàn)的會(huì)籍給認(rèn)真希望自己能夠定期鍛煉的人們,這些人缺乏自律，也沒(méi)有定期鍛煉的習(xí)慣。 但是，人類(lèi)行為雪茄證明，發(fā)展出如此自律的習(xí)慣生活習(xí)慣對(duì)于所有人來(lái)說(shuō)都很難。IHRSA Guide to Retention, 20072007年版

26、IHRSA續(xù)費(fèi)指南 IHRSA Guide to Retention, 2007,改變行為BEHAVIORAL,CREATING A NEW HABIT IS HARD AND TAKES TIME. IT INVOLVES AT LEAST ONE UNCONTROLLABLE ISSUE:建立一個(gè)新習(xí)慣比較費(fèi)時(shí)、費(fèi)力它包含一個(gè)不可控制的因素,,NOT THINKING (PRE-CONTEMPLATION)不假思索

27、（預(yù)先思考）,PROCESS OF CHANGE改變的流程,STABLE, IMPROVED LIFESTYLE穩(wěn)定的生活方式,PREPARATION準(zhǔn)備,ACTION (MAKING CHANGES)行動(dòng) (做出改變),MAINTENANCE保持,RELAPSE重復(fù),THINKING (CONTEMPLATION)思考 (思索),PEOPLE NEED TO GO THROUGH 5 STAGES TO CREAT

28、E A NEW HABIT人們創(chuàng)造一個(gè)新習(xí)慣需要經(jīng)過(guò)5個(gè)階段,Schematic presentation of the Stages of Change,NON-ADHERENCE無(wú)法堅(jiān)持,Cardiac patients: 40-50%心臟病患者: 40-50%Hypertension: 16-22%高血壓: 16-22%Diabetes: 37%糖尿病: 37%Asthma: 25-75%哮喘: 25-75%,Smokin

29、gAfter 12 months, 37% relapseAfter 5 years, 7% relapseOnly 10-20% of at-risk steps into action-stage吸煙12個(gè)月后 months, 37% 復(fù)吸5 年后s, 7%復(fù)吸只有10-20% 的人 走進(jìn)行動(dòng)階段,WHAT DO PEOPLE WANT? WHY JOINING A FITNESS FACILITIES?人們想要什么?

30、 為什么加入一個(gè)健身場(chǎng)所?,1.Entertainment娛樂(lè)2.Community/Building bonds人際交往/建立聯(lián)系3.Health/Results健康/效果,WE BELIEVE WE CAN COMBINE THESE UNDER ONE HEADING我們相信有一件事可以解決以上所有問(wèn)題,,It’s never a question of can you but,will you?,MOTIVATION

31、動(dòng)力,,能力從來(lái)不是問(wèn)題但意愿呢?,MORE OF THEM ATTEND more often.是否有很多的人經(jīng)常出現(xiàn)在俱樂(lè)部.,It’s simple.很簡(jiǎn)單,我們?nèi)绾沃雷约河袥](méi)有給人們動(dòng)力?,HOW CAN WE TELL WE ARE DOING A GREAT JOB OF MOTIVATION PEOPLE?,出勤率俱樂(lè)部是我們行業(yè)最重要的指標(biāo),,,BUT ONE OF THE LEAST MEASURED BY C

32、LUB OWNERS.,ATTENDANCE IS THE MOST IMPORTANTMETRIC IN OUR INDUSTRY.,但是俱樂(lè)部老板很少真的這么考量.,,WHAT DO YOU DO TO MANAGE MOTIVATION AND ATTENDANCE BETTER?你做什么事，可以鼓勵(lì)人們來(lái)到俱樂(lè)部?,,,HOW DO THE BEST FACILITIES DO IT?最好的俱樂(lè)部是怎么做的?,Design

33、 a high-energy workout environment,Create a relationship selling and new member induction system,Recruit a team of great personal and small group trainers,Build a ‘club within a club’ system for sports and other activiti

34、es,Develop a member education and social network communication system,設(shè)計(jì)一個(gè)很有能量的鍛煉環(huán)境,創(chuàng)造會(huì)員介紹機(jī)制和銷(xiāo)售關(guān)系,招聘?jìng)ゴ蟮乃浇毯托〗M私教團(tuán)隊(duì),建設(shè)一個(gè)俱樂(lè)部?jī)?nèi)俱樂(lè)部系統(tǒng),發(fā)展會(huì)員教育和社交系統(tǒng),MOTIVATING PEOPLE激勵(lì)人們,DESIGNING A HIGH-ENERGY WORKOUT ENVIRONMENT設(shè)計(jì)一個(gè)充滿能量的健身環(huán)境,

35、38,,Before整容前,,After整容后,,ORGANIZING YOUR FLOOR PLAN TO CREATE ENERGY, MOVEMENT AND TO ENCOURAGE SOCIAL CONNECTIONS通過(guò)俱樂(lè)部建筑規(guī)劃，激勵(lì)會(huì)員溝通與交流建立聯(lián)系,MEMBERSHIP SELLING AND NEW MEMBER INDUCTION會(huì)籍銷(xiāo)售與會(huì)員介紹系統(tǒng),DISCUSSIONWHAT CAN YOU

36、CHANGE?討論你能改變什么?,,,,MEMBERSHIP SELLING AND NEW MEMBER INDUCTION 會(huì)籍銷(xiāo)售與介紹新會(huì)員,MCs to become Membership Coaches responsible for providing a relevant solution for a healthier and happier lifestyle and for setting up

37、the new member for success vs focusing only on selling membership…會(huì)籍銷(xiāo)售變成會(huì)籍顧問(wèn)代表為會(huì)員提供一個(gè)更健康、更幸福生活方式的解決方案并且?guī)椭聲?huì)員取得成功。會(huì)籍銷(xiāo)售僅僅是要完成銷(xiāo)售任務(wù)。,,流行趨勢(shì)Prescription of a ‘solution’像開(kāi)處方一個(gè)的解決方案Solution to the needs為需要提供解決方案What to do to

38、 achieve their goalsHow to get started What to do to maintain/next完成目標(biāo)要做什么如何開(kāi)始如何保持/前進(jìn),,LMNZ,,,MEMBERSHIP SELLING AND NEW MEMBER INDUCTION會(huì)籍銷(xiāo)售AND介紹新會(huì)員,,,“Our goal is to get people to exercise, if possible in a gym an

39、d if possible, in Les Mills gym. If they don’t join today, we still want them to start exercising. At some point, we are confident they will join because they need MORE, they need motivation and we are the coolest gym

40、in town.” “(Reece Zondag, former CEO, LMNZ )我們的目標(biāo)是讓人們運(yùn)動(dòng), 最好在健身房, 最好是在萊美的健身房. 即使他們今天不入會(huì)我們希望他們能夠今天開(kāi)始運(yùn)動(dòng). 我們對(duì)他們加入很有信心，因他們有更多渴望, 他們需要被激勵(lì)，而我們城市里最好的俱樂(lè)部.” (Reece Zondag,前任新西蘭俱樂(lè)部),,,LMNZ – IMPROVE THE LIVES OF NEW ZEALANDERS新西

41、蘭萊美 – 改善新西蘭人的生活,RELATIONSHIP SELLING AND NEW MEMBER INDUCTION會(huì)籍銷(xiāo)售與介紹新會(huì)員,DEVELOP A MEMBER EDUCATION AND SOCIAL NETWORKCOMMUNICATION SYSTEM發(fā)展一個(gè)會(huì)員教育和社交溝通系統(tǒng),We need to become true providers of holistic health. Education c

42、hanges lives and your members will love you for it. 我們需要變成一個(gè)真正的整體健康倡導(dǎo)者 教育可以改變生命你會(huì)員你也會(huì)為此而愛(ài)上你,,,EDUCATION: BECOMING TRUE “HEALTH CLUBS”教育: 變成真正的“健康俱樂(lè)部”,CREATE A PERSONAL RELATIONSHIP WITH YOUR MEMBERS與會(huì)員建立私人化聯(lián)系與關(guān)系,CRE

43、ATING CLUBS WITHIN THE CLUB建設(shè)一個(gè)俱樂(lè)部?jī)?nèi)的俱樂(lè)部系統(tǒng),,BECOMING A PLACE WHERE MEMBERS CAN DO THINGS OTHER THAN EXERCISING AND CONNECT TO MEMBERS WITH SIMILAR INTERESTS俱樂(lè)部?jī)?nèi)會(huì)員除了鍛煉還可以做其他事情讓興趣相投的人組成新的團(tuán)體,,BECOMING MORE THAN A PLACE TO E

44、XERCISE不只是一個(gè)鍛煉的場(chǎng)所,ENGAGING PEOPLE INTO ASSISTED AND SOCIAL FORMs of EXERCISE通過(guò)鍛煉拉近人們距離建立聯(lián)系,,PERSONAL TRAINING私人教練,TEAMTRAINING小組訓(xùn)練,SPORT EVENT TRAINING運(yùn)動(dòng)比賽訓(xùn)練,GROUP FITNESS團(tuán)操,CREATING BONDS創(chuàng)造聯(lián)系,90

45、% of all exercisers report that they would prefer to work out in a group1 90% 的運(yùn)動(dòng)者都希望在一個(gè)團(tuán)隊(duì)中訓(xùn)練1,MAKING EXERCISE SOCIAL讓鍛煉具備社交性,,,BENCHMARK FOR HIGH-PERFORMING FACILITIES,Members who attend Group Exercise (GX) use their

46、 facility 1,75 times per week compared to IHRSA's figure of 0,9 member visits a week, on average. GX is cited as the biggest influence (40%) on how long people remain a member of a fitness facility.GX member retent

47、ion rates are higher than other member retention rates, on average.60% of people rate GX as the #1 service they specifically look at when choosing a gym.2Satisfied GX members refer people 3 times more than other member

48、s.參加團(tuán)操課程的會(huì)員每周平局去俱樂(lè)部1.75次，普通會(huì)員平均到俱樂(lè)部0.9次. 在保持會(huì)籍長(zhǎng)度中，團(tuán)操課程對(duì)會(huì)員有最大的影響力(40%).團(tuán)操會(huì)員平均續(xù)費(fèi)率告訴于普通會(huì)員.有60%的人表示自己在選擇俱樂(lè)部是會(huì)特別考察團(tuán)操課程對(duì)團(tuán)操課程滿意的會(huì)員，介紹其他人入會(huì)的比例是普通會(huì)員的3倍.,THE POWER OF THE GROUP EFFECT團(tuán)隊(duì)效應(yīng)的力量,THE PARADOXE悖論,Many facilities wor

49、ldwide are being hurt by low-budget competitors. At the same time, there are successful new fitness models based on group training.世界上喝多健身俱樂(lè)部正在被低價(jià)建設(shè)機(jī)構(gòu)侵蝕與此同時(shí)，以小組訓(xùn)練為基礎(chǔ)的新型健身商業(yè)模式正在獲得成功，價(jià)格昂貴.,,There is absolutely a commerc

50、ial connection between group fitness attendance and long-term profitable facilities!長(zhǎng)時(shí)間盈利的俱樂(lè)部和成功的團(tuán)操課程存在這必然的商業(yè)聯(lián)系!,,THE BOTTOM LINE IS:Group Exercise attracts MORE MEMBERS, who attend more often, REMAIN LOYAL and attrac

51、t new members THEMSELVES!基本線:團(tuán)操課程吸引更多地會(huì)員, 經(jīng)常參加團(tuán)操課程的會(huì)員,很忠誠(chéng)地續(xù)費(fèi) 并且自己幫你招攬新會(huì)員!,PERSONAL TRAINING私人教練,A big focus and passion for most managers.經(jīng)理們的重點(diǎn)和熱情所在.A great way to provide members with more results and motivation.可以更好地

52、為會(huì)員提供激勵(lì)的健身效果.Can be a good source of secondary revenue.是很好的第二收入來(lái)源.,59,THE HOLY GRAAL OF THE FITNESS INDUSTRY…健身行業(yè)的圣杯…,TEAM TRAINING小組訓(xùn)練,Why such a success?為何如此成功?,TEAM TRAINING小組訓(xùn)練,CAPITALIZING,HIIT,ON THE,OPPORTUNITY,最

53、大化利用高強(qiáng)度間歇性訓(xùn)練的機(jī)遇,6-week intervention – can HIIT/LES MILLS GRIT? Series improve the fitness and health of fit adults? 6周的時(shí)間–HIIT/LES MILLS GRIT? 課程能夠改善成年人的身體狀況嗎？,*Cardio could be a combination of Les Mills’ BODYATTACK?, BO

54、DYCOMBAT?, RPM? or BODYSTEP?*有氧訓(xùn)練可以是 Les Mills的 BODYATTACK?, BODYCOMBAT?, RPM? or BODYSTEP?,PENN STATE UNIVERSITY RESEARCH賓州大學(xué)的調(diào)研,THE SCIENCE BEHIND THE SWEAT汗水背后的科學(xué),,We collected data on blood, oxygen, fat and strength

55、.我們收集血液、氧氣、脂肪和力量的數(shù)據(jù),THE SCIENCE BEHIND THE SWEAT汗水背后的科學(xué),THE RESULTS結(jié)果,,,TriglyceridesDecrease甘油三脂下降,,Oxygen Consumption increase耗氧量,,Body Fat decrease體脂比例,,Back Strength increase背部力量,,Waist Circumference decrease腰圍下降,

56、,,3.1%,1.7%,0.8%,8.4%,1.0%,14.5%,6.4%,2.1%,21.9%,2.5%,-11.4%,+4.7%,-1.3%,+13.5%,-1.5%,GROUP 1No GRITTM,GROUP 2GRITTM,DIFFERENCE差距,,ARE YOU READY FOR THE MILLENNIALS?面對(duì)新一代的消費(fèi)者，你做好準(zhǔn)備了嗎,STAYING做個(gè),RELEVANT潮人,,RE-INVENTIN

57、G OURSELVES再創(chuàng)造自我,As an industry, we need to keep innovating to find more ways to attract new customers into exercise facilities and to increase members’ engagement.作為一個(gè)行業(yè)我們要保持創(chuàng)新，找到更多的方式去吸引客戶加入健身場(chǎng)所并且提升會(huì)員投入度It critical t

58、o keep the industry fresh, relevant and competitive in the decades ahead as competition increases, populations change, technology and medicine redefine what is possible.在未來(lái)數(shù)十年內(nèi)，競(jìng)爭(zhēng)加劇、科技和醫(yī)療重新定義可能性。保持行業(yè)新潮、具備競(jìng)爭(zhēng)性時(shí)很重要的，,,Get t

59、hem to embrace a new lifestyle….讓他們擁抱新的生活方式….,1,2,3,CREATING EXERCISE ADHERENCE SELF-MOTIVATION:Teach how to set up goalsSELF-EFFICACY: Eliminate fear,manage expectations, adopt a step-by- step approachSOCIAL SUPPO

60、RT AND FEELING OF BELONGING TO THE GROUPENJOYMENTCORECT LEVEL OF INTENSITY,創(chuàng)造健身持續(xù)性自我激勵(lì):教導(dǎo)如何制定目標(biāo)自律: 消除恐懼,控制預(yù)期，采取逐步進(jìn)去的途徑社交性支持并建立團(tuán)隊(duì)感愉悅感糾正強(qiáng)度,,,,,1.SHIFT FROM SELLING MEMBERSHIP TO COACHING TO GET HEALTHY/FIT, HELPING

61、 ACCESSING A NEW LIFESTYLE, NAVIGATING CHOICES ETC,2. NEEDS ANALYSIS FOCUSED ON GOALS, AVAILABILITIES, PREFERENCES, SELF-MOTIVATION,BUDGET,3. PRESCRIBE A PLAN FOR HEALTH BEFORE INCLUDING ACTIVITIES IN AND OUT OF THE GYM

62、WHEN RELEVANT,5. CELEBRATE AND REWARD,4. FOLLOW-UP AND FOLLOW THROUGH ! MEMBERSHIP CONSULTANTS ARE RESPONSIBLE FOR ATTENDANCE OVER THE FIRST 12 WEEKS – PROCESS, TOOLS, TRACKING SYSTEM…,ONE MORE THING…ENGAGED STAFF,還有一件事

63、…投入的員工,,“HAPPY, ENGAGED AND LOYAL STAFF MAKE HAPPY, ENGAGED AND LOYAL CUSTOMERS.” SOUTHWEST AIRLINES,“快樂(lè)，投入而忠誠(chéng)的 員工創(chuàng)造快樂(lè)，投入而忠誠(chéng)的客戶.”,v,The most successful businesses in the world care about more than just making money!世界

64、上最成功的企業(yè)關(guān)注的不僅僅是錢(qián)!,“Love your employeesLove your customersLove your suppliers” FirmS of endearment“愛(ài)你的員工愛(ài)你的客戶愛(ài)你的供應(yīng)商” 愛(ài)的企業(yè),,STAND FOR SOMETHING.CREATE A CAUSE, NOT A BUSINESS. GIVE YOUR TEAM SOMETHING BIGG

65、ER THAN THEMSELVES TO FIGHT FOR, SOMETHING THEY CAN BE PROUD OF.,為一項(xiàng)事業(yè)奮斗建立一份事業(yè)而不是生意. 給你的團(tuán)隊(duì)值得他們驕傲的使命一份高于他們自身的使命。,,Make peoplefall in lovewith fitness and theywill stay with youfor ever!,,Christophe Andansonchristop