徐州地區(qū)鐵路旅客運(yùn)輸組織對(duì)策的研究.pdf

1、北京交通大學(xué)碩士學(xué)位論文徐州地區(qū)鐵路旅客運(yùn)輸組織對(duì)策的研究姓名：趙翔申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：交通運(yùn)輸規(guī)劃與管理指導(dǎo)教師：趙鵬20030801AbstractWiththedevelopmentofhighwayandaviation，thecompetitionoftransportationmarketisbecomingfiercerTheenvironmentofrailwaypassengertransportmarkethas

2、alreadychangedverygreatlyThoughthedepartmentoftherailwayhascarriedonsomereforms，everyrailwaybureauandrailwaysubbureauhasestablishedmarketingdepartmentsoneafteranotherandsomerailwaybureaushavelaunchedpilotprojectsbyestabl

3、ishingthepassengertrafficcompanytherailwaypassengertransportisstilloperatedunderplannedeconomicsystem，lackessentialunderstandingoftransportingthemarket，lackthemarketsurveyandmarketanalysis，thuscanltgoonthelocalizationoft

4、hemarket，can’trealizethemaximizationofthemarketbenefitofthetransportationarrangeandconfigurationoftherailwaypassengertransportRailwaypassengertraffichottrainisinthesituationofseriousoverman，darkhorsetrainwasteseriouslybu

5、tinourcountryrmlwayfreightvolumeandtheabilityoftransportrelativelytense，thissituationwillexistforalongtimeIfwerunmorepassengertrain，thenwemustreducegoodstrain，whichmakefreighttransportationmoreseriousThisreflectsthatthet

6、ransportmarketoftherailwaylacksscientificinvestigationandresearch，andorientationwhichcausesmarketshareloseandthecompetitivenessdropsThroughtheanalysisofthemarket，railwaycanchoosethegoalmarket，carryoncorrectmarketorientat

7、ion，makethecorrectmarketingstrategyofmarket，thusconsolidatethetraditionalmarketoftherailwayanddevelopthenewmarketInthemarketofthepassengertrafficofXuzhou，thehighwayisamainrivaltailwayDistance，convenience，chargeetcarethem

8、ainfactorsofinfluencingthechoiceofpassengertransportwayEspeciallythequickeningofroadconstructiongreatlyinfluencesthechoiceofremotedistanceandshortdistancepassengertransportwayTheflowofpassengersappearstoincreasesteadilyt

9、heflowofpassengerstendtodecreaseThethesishasbeenpredictedaccordingtothischaracteristicThesisanalysestheproblemsexistedinpassengertrafficorganization，fromtrainrunning，denominationassignandsell，transmissionandissueofinform

10、ation，proposesthewayofimprovingthecompetitivenessoftherailwayOnthebasisofanalysingthemarketingenvironmentoftherailwayThesisgivesthechoicesofrailwaytransportationmarketKeyeord：PassengertransportpassengertrafficIliarket。ma