鐵路運(yùn)輸企業(yè)客運(yùn)營(yíng)銷績(jī)效綜合評(píng)價(jià)問題研究.pdf

1、北京交通大學(xué)碩士學(xué)位論文鐵路運(yùn)輸企業(yè)客運(yùn)營(yíng)銷績(jī)效綜合評(píng)價(jià)問題研究姓名：仇麗娟申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：交通運(yùn)輸規(guī)劃與管理指導(dǎo)教師：趙瑜20040201AbstractSincethereformandopeninguptotheoutsideworldallkindsoftransportwayshavedevelopedquicklyespeciallythepassengertransportationofthehighwayandc

2、ivilaviation.Themarketcompetitionofpassengertransportationisbecomingintenseandthisbringstheseverechallengetherailwaytransportationenterprise.Asthesubjectofthepassengertransportationmarketcompetitiontherailwaytransportati

3、onenterpriserequiremakingthefastandaccurateresponsetothechangeofthemarketobjectivelyitisdifficulttomeetrailwaytransportationenterprisefacingtherequestsofmarketcompetitionforthecurrentmarketingmanagementoftherailwaytransp

4、ortationenterprise.Besidesthemarketingmanagementofrailwaypassengertransportationinourcountryjuststartedlackingtheresearchandapplicationtothescientificmarketingmanagementmethods.Atthesametimetherelevantdiscussionsareoften

5、qualitativeanalysislackingquantitativeresearchnottospeakoftheappraisalofmarketingperformance.Thereforerelativetothedomesticandinternationalcompetitorgreatdisparityinmarketingmanagementexists.Thisthesiscombinestherealityo

6、frailwaytransportationenterprisefollowstheprincipleofappraisaltriestosetupasystemofthemarketingperformanceappraisalwhichisaccordwiththerealityofrailwaytransportationenterpriseUsingthebasicprincipleofmathematicalstatistic

7、sandimplementsrationandqualitativeanalysismethods.Thesystemofthemarketingperformanceappraisalcanappraisethemanagementcoursesandeconomicbenefitsofpassengertransportationofrailwaytransportationenterprisebetteranalyzethemai