綠色購買中的消費(fèi)者“態(tài)度—行為意向”的實(shí)驗(yàn)研究【畢業(yè)論文+任務(wù)書+開題報(bào)告+文獻(xiàn)綜述+外文翻譯】

1、綠色購買中的消費(fèi)者“態(tài)度—行為意向”的實(shí)驗(yàn)研究1畢業(yè)論文畢業(yè)論文（20_20__屆）屆）綠色購買中的消費(fèi)者綠色購買中的消費(fèi)者“態(tài)度態(tài)度—行為意向行為意向”的實(shí)驗(yàn)研究的實(shí)驗(yàn)研究所在學(xué)院商學(xué)院專業(yè)班級(jí)工商管理學(xué)生姓名學(xué)號(hào)指導(dǎo)教師職稱完成日期年月日綠色購買中的消費(fèi)者“態(tài)度—行為意向”的實(shí)驗(yàn)研究3AbstractWiththecontinuousdevelopmentofhumancivilizationresourceshtagedeteri

2、ationoftheenvironmentfhumansurvivaldevelopmentposesaseriousthreattohealthsafetyconsumerisconstantlyincreasingdemeconomicdevelopmentoftheenvironmentalimpactofcontradictionunceasinglyhighlighting.Consumersofgreenproductisr

3、isingdemoverallwithpositiveattitudebutthepityisthatconsumerspurchasingbehavimodeldoesntconsistentwithattitudenamelyinfactthereisan“attitudebehaviintention“gapbetweenthem.Thisstudyinvestigatesthegapbetweenfavableattitudet

4、owardsGreenconsumptionbehavialintentiontopurchasegreenproduct.TroughaempiricalstudybasedonmanipulationofkeyvariablestheuseofquestionnaireIndependentTtestwefoundthatInvolvementwithGreenconsumptioncertaintyPCEhaveasignific

5、antpositiveimpactonattitudetowardsbuyingwhichinturncrelatesstronglywithintentiontobuy.Lowperceivedavailabilityexplainswhyintentionstobuyremainlowwhileattitudesmightbepositive.inspiteofrathernegativepersonalattitudessocia

6、lpressurefromothers(socialnm)explainsintentionstobuyOurfindingsindicatesthatmeGreenconsumptioncanbestimulatedthroughincreasinginvolvement，certaintyperceivedavailabilityPCEsocialnms.KeyWds：Attitude；Purchasingbehaviintenti