綠色購(gòu)買(mǎi)中的消費(fèi)者“態(tài)度—行為意向”的實(shí)驗(yàn)研究[畢業(yè)論文]

1、綠色購(gòu)買(mǎi)中的消費(fèi)者“態(tài)度—行為意向”的實(shí)驗(yàn)研究Ⅲ畢業(yè)論文畢業(yè)論文（20_20__屆）屆）綠色購(gòu)買(mǎi)中的消費(fèi)者綠色購(gòu)買(mǎi)中的消費(fèi)者“態(tài)度態(tài)度—行為意向行為意向”的實(shí)驗(yàn)研的實(shí)驗(yàn)研究所在學(xué)院商學(xué)院專(zhuān)業(yè)班級(jí)工商管理學(xué)生姓名學(xué)號(hào)指導(dǎo)教師職稱(chēng)完成日期年月日綠色購(gòu)買(mǎi)中的消費(fèi)者“態(tài)度—行為意向”的實(shí)驗(yàn)研究VAbstractWiththecontinuousdevelopmentofhumancivilizationresourceshtagedeteria

2、tionoftheenvironmentfhumansurvivaldevelopmentposesaseriousthreattohealthsafetyconsumerisconstantlyincreasingdemeconomicdevelopmentoftheenvironmentalimpactofcontradictionunceasinglyhighlighting.Consumersofgreenproductisri

3、singdemoverallwithpositiveattitudebutthepityisthatconsumerspurchasingbehavimodeldoesntconsistentwithattitudenamelyinfactthereisan“attitudebehaviintention“gapbetweenthem.Thisstudyinvestigatesthegapbetweenfavableattitudeto

4、wardsGreenconsumptionbehavialintentiontopurchasegreenproduct.TroughaempiricalstudybasedonmanipulationofkeyvariablestheuseofquestionnaireIndependentTtestwefoundthatInvolvementwithGreenconsumptioncertaintyPCEhaveasignifica

5、ntpositiveimpactonattitudetowardsbuyingwhichinturncrelatesstronglywithintentiontobuy.Lowperceivedavailabilityexplainswhyintentionstobuyremainlowwhileattitudesmightbepositive.inspiteofrathernegativepersonalattitudessocial

6、pressurefromothers(socialnm)explainsintentionstobuyOurfindingsindicatesthatmeGreenconsumptioncanbestimulatedthroughincreasinginvolvement，certaintyperceivedavailabilityPCEsocialnms.KeyWds：Attitude；Purchasingbehaviintentio