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簡(jiǎn)介：對(duì)’卜耀嶄貿(mào)JL大掌高皿蕾罩E人且】O竹蕾摹LI羹士EMMAL掌岱魄文盔矗II簍21璧2；；盞蓋差蜃量萱堡。覷訶J啦蠱越置盤廈量一一一；黼I二舞輕二導(dǎo)師姓名籃建平教授皓文起止時(shí)間』盥韭型』二盟望』月第二章客戶忠誠(chéng)島客戶感知服務(wù)質(zhì)量，探討客戶患誠(chéng)與服務(wù)質(zhì)量的深層聯(lián)系，通過分毒廳客戶忠誠(chéng)的價(jià)值構(gòu)成，指出客戶忠誠(chéng)有助于提高客戶感知服務(wù)質(zhì)燮。弱一方弼，提離服務(wù)質(zhì)爨也有助予提高密戶滿意度并進(jìn)釃建立客戶忠誠(chéng)。客戶忠誠(chéng)是崗度承諾在未來～貫的熬復(fù)購(gòu)買偏好的產(chǎn)品和服務(wù)，并闋此產(chǎn)生對(duì)同一II茜牌或同一品牌系列產(chǎn)晶和服務(wù)的重復(fù)購(gòu)買行為，雨鞋不會(huì)因?yàn)槭袌?chǎng)態(tài)勢(shì)的變化和競(jìng)爭(zhēng)蝕產(chǎn)品營(yíng)銷努力的吸引而產(chǎn)生轉(zhuǎn)移行為。對(duì)予服務(wù)企業(yè)而言，客戶惠誠(chéng)其有甏大的意義，因?yàn)榛蓜?wù)造程要求客戶的參與，服努的消費(fèi)過程同時(shí)也是服務(wù)的生產(chǎn)過程，客戶與服務(wù)企業(yè)之間的關(guān)系，在很大程痰上影響了客戶礞知瓣羰務(wù)質(zhì)蠢。建立并傈蔣長(zhǎng)期豹客戶忠誠(chéng)，有巔予瓣離客戶感知服務(wù)質(zhì)量，搬高企業(yè)競(jìng)爭(zhēng)力，保持長(zhǎng)期的盈利。本文擬從忠誠(chéng)的內(nèi)溺_J囂債畝莖分豐廳入手，探索慮該與濺努質(zhì)量靛關(guān)系。篇三章服務(wù)質(zhì)量管理，提出自己關(guān)于服務(wù)質(zhì)量管理的一些思路，并希望能夠?qū)J務(wù)叁盈提籬服務(wù)葳量，建立客戶惠誠(chéng)鴦磁幫勁。服務(wù)質(zhì)量比有形產(chǎn)晶質(zhì)量更難管理，這是因?yàn)榉?wù)比有形產(chǎn)品有著更多難以撼握、難以標(biāo)壤他翡禱瞧。壘照不斃完全藤搬產(chǎn)麓震量饕狴豹方法管理激務(wù)饜繁，應(yīng)該根據(jù)每個(gè)企業(yè)的自射特點(diǎn)制定相應(yīng)的服務(wù)質(zhì)量管理艦劃并嚴(yán)格執(zhí)銅。囂任傅一令眾避寒誘，囂瘦警疆客戶為中心，遂過采弱吾耱墻施，激發(fā)疆務(wù)人員的主動(dòng)性和創(chuàng)造性，來滿足或超常滿足新老客戶的整求和愿望，建立客，、，忠誠(chéng)。李文在客戶感鰓綴務(wù)矮量特洼豹基戳主泉探謬黢務(wù)臻基管理靛攘式，遴雩亍濺務(wù)質(zhì)量管理的差距分析并提出全面服務(wù)質(zhì)量的方法和策略。第鯔章實(shí)捌分援。重點(diǎn)分孝廳筆者攆任墓經(jīng)淫豹遼寧鐵蛉天信公矮攀業(yè)段份有限公司的實(shí)際情況。從簡(jiǎn)要介紹鐵嶺天信公用事業(yè)股份有限公司現(xiàn)狀入手，州確培育客戶忠誠(chéng)菠撩強(qiáng)暇務(wù)矮鬃管理斡必要蛙，理論聯(lián)系實(shí)囂，對(duì)我公司贗采取的培育釋戶忠誠(chéng)度提高服務(wù)質(zhì)墩管理的實(shí)施措施加以分析。

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簡(jiǎn)介：河北工業(yè)大學(xué)碩士學(xué)位論文龍信公司軟件項(xiàng)目評(píng)價(jià)方法研究姓名孟令功申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師孔造杰20061001龍信公司軟件項(xiàng)目評(píng)價(jià)方法研究IILONGXINCOMPANYSOFTWAREPROJECTEVALUATIONMETHODSTUDYABSTRACTABSTRACTWITHTHEFLOURISHINGDEVELOPMENTOFSOFTWAREMARKETMESOFTWARECOMPANIESAREBNDEVELOPMATUREHOWEVERSOMEAREDECLININGEVENFAILEDTHEREFEITCAUSESMESTAFFSINTHISFIELDTOTHINKRESEARCHINTOTHESUCCESSOFTHESOFTWAREPROJECTSTHEYCOMEUPWITHVARIOUSMODELSSOLUTIONSWARNINGTHERELATEDSTAFFSTOCARRYOUTTHEITEMSSUCCESSFULLYACCDINGTOTHEPRESENTREGULATIONSTHUSMANYCOMPANIESCANHAVEAVIRTUOUSCIRCLEDURINGTHEIRDEVELOPMENTTHEYPROVIDETHECUSTOMERSWITHSATISFACTYSOFTWAREPRODUCTSMEANWHILETHEYCANPROMOTETHEMSELVESEFFECTIVELYBASEDONTHEANALYSISOFSOFTWAREPROJECTSEVALUATIONMETHODSPREVIOUSRELEVANTSUCCESSFULPROJECTSSTARDSCOMBININGWITHTHEACTERISTICSOFSOFTWAREPROJECTSTHETHESISPUTSFWARDFOURPOSITIVEFACTSRELATEDWITHTHESUCCESSFULPROJECTSASFOLLOWSTHESTARDOF“TRIANGLEOFIRON”THESTARDOFSATISFYINGCUSTOMERSTHESTARDOFBENEFITINGTHEPROJECTPERFMANCEGANIZATIONSTHESTARDOFFUTUREBUSINESSPOTENTIALTHENCARRYONTHEPROJECTSUCCESSDEGREETOTHREEFMINGSOFTWAREPROJECTSSTINGOFLONGXINCOMPANYBYANALYTICHIERARCHYTHUSOBTAINTHEOVERALLEVALUATIONOFTHESETHREEPROJECTSFINALLYTHETHESISGIVESTHEREALIZATIONWAYSFROMTHREEASPECTSTHECUSTOMERDEMTHEPROJECTTEAMTHEPOSTSALESERVICEWHICHHELPSPROJECTMANAGERTOENHANCETHEPROJECTSUCCESSINDEXCAUSESTHEPROJECTTOACHIEVEBIGGERSUCCESSKEYWDSSOFTWAREPROJECTEVALUATIONEFFECTIVEFACTSOFSUCCESSFULPROJECTSANALYTICHIERARCHYSUCCESSFULWAYSOFPROJECTS

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文中小企業(yè)征信體系建設(shè)研究姓名梁麗君申請(qǐng)學(xué)位級(jí)別碩士專業(yè)企業(yè)管理指導(dǎo)教師楊曉明20060301中小企業(yè)征信體系建設(shè)研究IIABSTRACTWITHTHEECONOMICALDEVELOPMENTTHELAWSUNCEASINGCONSUMMATIONTHEGOVERNMENT’SSUPPTTHESMALLMEDIUMENTERPRISE（SME）HASOBTAINEDTHEUNPRECEDENTEDDEVELOPMENTOPPTUNITYWHICHISTHEBESTWAYOFPROMOTINGTHECOUNTRYECONOMYFASTSTABLEGROWTHREALIZINGTHEIMPROVEMENTOFTHESTARDOFLIVINGBUTTHESERIOUSNESSOFCREDITDEFICIENCYINCHINAISALWAYSONEOFREASONSOFPUZZLINGTHESMEDEVELOPMENTTHEKEYFACTISTHATOURCREDITSYSTEMISUNDERCONSTRUCTIONWITHMANYPROBLEMSITLEADSTOHAVINGALACKOFASYSTEMTOPROVEITSCREDITCONDITIONBREAKINGONE’SWDPROFITABLETHEREFESMECREDITSYSTEMTHEESTABLISHMENTTHECONSUMMATIONAPPEAREXTREMELYURGENTLYITDEVELOPSRAPIDLYALLOVERTHEWLDSOMECOUNTRIESCONSTRUCTADVANCEDSMECREDITSYSTEMINCHINAITHASALARGENUMBEROFIMPROVEMENTOFSMECREDITINFMATIONENVIRONMENTWITHMATURINGEXPINGOFTHEMARKETDAYBYDAYHOWEVERTHEINFMATIONTRANSPARENCYISNOTSTILLHIGHTHROUGHTHENMATIVERESEARCHAIMINGATTHECREDITDEFICIENCYSTATUSINCHINATHISARTICLEPOINTOUTTHATITISTHEBESTAPPROACHTOSOLVEITBYSETTINGUPTHECREDITINVESTIGATIONSYSTEMBASEDANALYSISONTHEDEVELOPMENTOFTHESMECREDITSYSTEMOFDOMESTICOVERSEASWESHOULDTAKEMEASURESTOESTABLISHTHESMECREDITSYSTEMWITHOMNIDIRECTIONALMULTISTAGESUITABLETHESITUATIONOFOURCOUNTRYKEYWDSTHESMALLMEDIUMENTERPRISEASYMMETRICINFMATIONCREDITCHECKINGCREDITCHECKINGSYSTEMCREDITCHECKINGMODEL

簡(jiǎn)介：本論文就遼寧榮信電力電子股份有限公司SVC產(chǎn)品進(jìn)入國(guó)際市場(chǎng)的戰(zhàn)略進(jìn)行了深入地探討和分析，可以做為榮信公司進(jìn)入國(guó)際市場(chǎng)提供有實(shí)際指導(dǎo)意義的戰(zhàn)略方案。本論文研究和撰寫的方法主要采用系統(tǒng)分析法和案例分析法。遼寧榮信電力電子股份有限公司是專業(yè)從事高壓靜止型動(dòng)態(tài)無功功率補(bǔ)償裝置SVC設(shè)備制造、系統(tǒng)設(shè)計(jì)及研究開發(fā)的國(guó)家級(jí)高新技術(shù)企業(yè)，是規(guī)范化的股份制企業(yè)，總資產(chǎn)25128萬(wàn)元，注冊(cè)資本4800萬(wàn)元。SVC于1990年開始正式由本公司引入中國(guó)，其技術(shù)主要來自俄羅斯，初期只有本企業(yè)生產(chǎn)SVC產(chǎn)品，規(guī)模不大，技術(shù)也未完全消化吸收，國(guó)人對(duì)SVC的認(rèn)識(shí)也很膚淺，但隨著產(chǎn)品的成熟，市場(chǎng)的進(jìn)一步推廣以及國(guó)內(nèi)經(jīng)濟(jì)建設(shè)的迅速擴(kuò)張，人們的生活時(shí)尚和觀念也起了很大變化，從1993年開始SVC市場(chǎng)在我國(guó)得到了很好的發(fā)展，到1994年生產(chǎn)SVC的企業(yè)急速上升到5家，到目前SVC市場(chǎng)發(fā)展迅猛，不但成為鋼鐵、電氣化鐵路等公用場(chǎng)所的重要裝備，也迅速走入電力，其發(fā)展勢(shì)頭迅猛。股份制公司自1997年成立以來，一直堅(jiān)持“務(wù)實(shí)、高效、與時(shí)俱進(jìn)”的發(fā)展原則，在風(fēng)云莫測(cè)的市場(chǎng)面前始終穩(wěn)步發(fā)展，同時(shí)不斷完善產(chǎn)品質(zhì)量，開發(fā)新產(chǎn)品，豐富產(chǎn)品系列，經(jīng)過近五年的市場(chǎng)開拓，現(xiàn)已占據(jù)SVC國(guó)內(nèi)市場(chǎng)56﹪的份額，在不斷穩(wěn)固的國(guó)內(nèi)市場(chǎng)的前提下還將繼續(xù)擴(kuò)大規(guī)模。本文用一定的篇幅介紹了SVC國(guó)際市場(chǎng)發(fā)展的巨大空間，榮信公司進(jìn)入國(guó)際市場(chǎng)的動(dòng)因以及企業(yè)進(jìn)入國(guó)際市場(chǎng)的推動(dòng)因素。通過這三方面的闡述，由表及里遞進(jìn)式地說明了榮信公司進(jìn)入國(guó)際市場(chǎng)動(dòng)因明確。首先通過對(duì)國(guó)際市場(chǎng)上SVC的起源、發(fā)展過程和發(fā)展趨勢(shì)的介紹，展示出了SVC市場(chǎng)巨大的發(fā)展空間和發(fā)展?jié)摿?。其次企業(yè)進(jìn)入國(guó)際市場(chǎng)必然存在明確的內(nèi)部動(dòng)因，文章引入了國(guó)際上通行的SWOT分析法詳細(xì)分析了企業(yè)進(jìn)入國(guó)際市場(chǎng)的動(dòng)因，最后可以發(fā)現(xiàn)企業(yè)存在著進(jìn)入國(guó)際市場(chǎng)的需要，動(dòng)因明確。最后通過對(duì)國(guó)內(nèi)市場(chǎng)的競(jìng)爭(zhēng)現(xiàn)狀、國(guó)際市場(chǎng)的發(fā)展?fàn)顩r和企業(yè)自身的比較優(yōu)勢(shì)推動(dòng)的分析，決定了榮信公司必然要進(jìn)入國(guó)際市場(chǎng)。國(guó)際市場(chǎng)戰(zhàn)略在企業(yè)進(jìn)入國(guó)際市場(chǎng)過程中占據(jù)重要地位，國(guó)際市場(chǎng)戰(zhàn)略的理論研究和榮信公司國(guó)際市場(chǎng)戰(zhàn)略的確立包括下面三方面內(nèi)容。第一，企業(yè)進(jìn)入國(guó)際市場(chǎng)，首先要研究國(guó)際市場(chǎng)戰(zhàn)略，這是因?yàn)閲?guó)際市場(chǎng)戰(zhàn)略在企業(yè)進(jìn)入國(guó)際市場(chǎng)過程中處于至關(guān)重要的地位，進(jìn)入國(guó)際市場(chǎng)前首先要研究確立國(guó)際市場(chǎng)戰(zhàn)略，進(jìn)入后更要落實(shí)國(guó)際市場(chǎng)戰(zhàn)略，企業(yè)進(jìn)入國(guó)際市場(chǎng)的戰(zhàn)略研究實(shí)質(zhì)就是國(guó)際市場(chǎng)戰(zhàn)略研究。介紹了國(guó)際市場(chǎng)戰(zhàn)略的起源發(fā)展，并通過實(shí)際案例分析證明了企業(yè)進(jìn)入國(guó)際市場(chǎng)離不開國(guó)際市場(chǎng)戰(zhàn)略。第二，根據(jù)論述并結(jié)合案例對(duì)國(guó)際市場(chǎng)戰(zhàn)略的理論作系統(tǒng)的分析和研究。第三，運(yùn)用上述系統(tǒng)分析方法論述了國(guó)際市場(chǎng)戰(zhàn)略的理論特點(diǎn)，并對(duì)西電公司準(zhǔn)確制定困際市場(chǎng)戰(zhàn)略成功進(jìn)入越南的案例做了詳細(xì)分析，榮信公司進(jìn)入國(guó)際市場(chǎng)，也應(yīng)該參照國(guó)際市場(chǎng)戰(zhàn)略的理論和程序，并吸收西電公司成功進(jìn)入國(guó)際市場(chǎng)的經(jīng)驗(yàn)，結(jié)合企業(yè)和行業(yè)自身的實(shí)際情況，通過深入地分析、考察、研究，正確地選擇目標(biāo)市場(chǎng)和進(jìn)入方式，準(zhǔn)確地制定國(guó)際市場(chǎng)戰(zhàn)略。通過系統(tǒng)分析國(guó)際市場(chǎng)戰(zhàn)略的理論和實(shí)際案例，確立了榮信公司的國(guó)際市場(chǎng)戰(zhàn)略，為了確保國(guó)際市場(chǎng)戰(zhàn)略的有效性，本節(jié)從實(shí)施可行性和具體實(shí)施的角度進(jìn)行組合策略分析。企業(yè)進(jìn)入國(guó)際市場(chǎng)是循序漸進(jìn)的，通常企業(yè)進(jìn)入國(guó)際市場(chǎng)的步驟不同企業(yè)選擇不同的目標(biāo)市場(chǎng)，選擇不同的時(shí)機(jī)和進(jìn)入方式，都將影響企業(yè)進(jìn)入國(guó)際時(shí)場(chǎng)的步驟和時(shí)間。榮信公司進(jìn)入國(guó)際市場(chǎng)的步驟是完全按照上述確立的國(guó)際市場(chǎng)戰(zhàn)略一步一步制定的。國(guó)際市場(chǎng)戰(zhàn)略是一個(gè)長(zhǎng)期的總體規(guī)劃，為保證其有效實(shí)施，還應(yīng)該根據(jù)國(guó)際市場(chǎng)戰(zhàn)略的實(shí)施規(guī)劃進(jìn)一步分解國(guó)際市場(chǎng)戰(zhàn)略目標(biāo)，確定細(xì)化的戰(zhàn)略目標(biāo)。國(guó)際市場(chǎng)戰(zhàn)略的實(shí)施是一個(gè)長(zhǎng)期的過程，在此過程中企業(yè)的內(nèi)部和外部環(huán)境可能會(huì)發(fā)生很大變化，國(guó)際市場(chǎng)戰(zhàn)略的實(shí)施過程也是一個(gè)風(fēng)險(xiǎn)控制過程，基于此本節(jié)介紹了國(guó)際市場(chǎng)戰(zhàn)略實(shí)施管理方法和措施。為了根本上保證國(guó)際市場(chǎng)戰(zhàn)略長(zhǎng)遠(yuǎn)有效地實(shí)施，需要在企業(yè)中建立適應(yīng)企業(yè)國(guó)際化的管理體系，規(guī)范企業(yè)的進(jìn)入國(guó)際市場(chǎng)行為，從而保障國(guó)際市場(chǎng)戰(zhàn)略的實(shí)施。企業(yè)核心競(jìng)爭(zhēng)優(yōu)勢(shì)己日益成為企業(yè)在國(guó)內(nèi)市場(chǎng)中競(jìng)爭(zhēng)的關(guān)鍵所在，是一個(gè)企業(yè)長(zhǎng)久立于市場(chǎng)的根本，進(jìn)入國(guó)際市場(chǎng)面臨著更激烈的競(jìng)爭(zhēng)，就需要企業(yè)打造更強(qiáng)的核心競(jìng)爭(zhēng)優(yōu)勢(shì)，包括建立低成本運(yùn)行體系、形成差別化優(yōu)勢(shì)等。企業(yè)的發(fā)展戰(zhàn)略中曾提到企業(yè)要實(shí)施國(guó)際化戰(zhàn)略和品牌戰(zhàn)略，并提出國(guó)際化戰(zhàn)略和品牌戰(zhàn)略相輔相成，正如上文所述品牌戰(zhàn)略的實(shí)施將對(duì)國(guó)際化戰(zhàn)略產(chǎn)生良性的促動(dòng)，并對(duì)國(guó)際化戰(zhàn)略形成有效的保障。企業(yè)實(shí)施國(guó)際市場(chǎng)戰(zhàn)略意味著企業(yè)要做多方面的準(zhǔn)備，其中很主要的一方面就是組織結(jié)構(gòu)方面的準(zhǔn)備，組織結(jié)構(gòu)是為了適應(yīng)和保障企業(yè)的發(fā)展，原有的組織結(jié)構(gòu)是為了適應(yīng)國(guó)內(nèi)市場(chǎng)的競(jìng)爭(zhēng)，進(jìn)入國(guó)際市場(chǎng)，組織結(jié)構(gòu)勢(shì)必要做出適應(yīng)國(guó)際市場(chǎng)的調(diào)整。本節(jié)就介紹了這方面的調(diào)整。通過上述論文的撰寫可以得出這樣的結(jié)論，在經(jīng)濟(jì)日益全球化、我國(guó)已成為WT0成員情勢(shì)下，企業(yè)進(jìn)入國(guó)際市場(chǎng)是遲早的事情，而且宜早不宜遲，企業(yè)要進(jìn)入國(guó)際市場(chǎng)必須深入調(diào)研、結(jié)合實(shí)際并參照國(guó)際市場(chǎng)理論制定企業(yè)進(jìn)入國(guó)際市場(chǎng)的戰(zhàn)略，此戰(zhàn)略應(yīng)是動(dòng)態(tài)的而不是一成不變的，為實(shí)施戰(zhàn)略應(yīng)做一系列準(zhǔn)備并要有一定的保障措施。只有如此企業(yè)才能找出一種適合的、有效的進(jìn)入國(guó)際市場(chǎng)的方式，也才能順利地、低成本地進(jìn)入國(guó)際市場(chǎng)。

簡(jiǎn)介：羔’982719分類垮F8弓2、中密級(jí)單位代碼10422學(xué)號(hào)D弓口Z口ZD牛O’『7⑧√▲東17F，番碩士學(xué)位論文SHANDONGUNIVERSITYMASTEFLSTHESIS論文題目我國(guó)征信體系的構(gòu)建及模式選擇作者姓名撻噎住專業(yè)金融堂指導(dǎo)教師姓名專業(yè)技術(shù)職務(wù)整縫麴夔攫2006輔月8日山東夫?qū)W碩十學(xué)位論文ABSTRACTSOCIALCREDITINFORMATIONSYSTERNISAKINDOFSOCIALMECHANISMACTINGONTHEMARKETRANGEOFONECOUNTRYAIMINGATSETTINGUPAMARKETENVIRONMENTWHICHMEETSTRADCDEVELOPMENTOFCREDIT，GUARANTYINGTHATTHEMARKETECONOMYOFONECOUNTRYISTRANSFORMEDINTOCREDITECONOMYIN0THEL“WOFDS，ITWILLSETUPAKINDOFNEWMARKETRULE，GUARANTEEDIRECTLYTHATTHEMARKETECONOMYOFONECOUNTRYMOVESTOMATURITYANDEXPANDTHEMARKETSCALEOFONECOUNTRYOURCOUNTRYISBEINGINECONOMICTRAILSITIONPERIODATPRESENT，CHOOSETHEPROPERCREDITINFORMATIONSYSTEMTOBECOMETHEKEYPLACEWHICHDRIVESTHEECONOMICGROWTHOFOURCOUNTRYINRECENTYEARS，AGREATDEALOFRESEARCHARTICLES011THECONSTRUCTIONOFCREDITSYSTEMOFOURCOUNTRYEMERGED，BUTMOSTLYFOCUSEDONTHETOPICOFTHEMEANINGANDIMPORTANCEOFTHECONSTRUCTIONOFCREDITSYSTEMTHISCANNOTMEETTHENEEDOFOURCOUNTRYINTHEPROCESSOFCONSTRUCTIONOFCREDITSYSTEMTHEREFORE，MYTHESISCOMESTILISARTICLE’SMAINCONTENTISTHEFOILOWINGTHEFIRSTPARTOFTHISTEXTANALYSESTHEECONOMICMEANINGSOFSEAINGUPCREDITSYSTEMANDTHENINTRODUCESTHERESEARCHTOCREDITINANDOUTOFTHECOUNTRYTHENITPOINTSOUTTHEBASEOFSETTINGUPCREDITSYSTEMATIERTHATITANALYSESTHENECESSITATEINTHEWAYOFINFORMATIONECONOMICANDSYSTEMECONOMICITINTRODUCESCULTCNTSITUATIONOFTHECREDITCHECKINGTRADEONTHEBASISOFEXPLAININGTLLEPROBLEMSEXISTINGINCURRENTCREDITINFORNLATIONSYSTEMATLAST，IGIVETHESUGGESTIONOFSETTINGUPTHESPECIALCREDITSYSTEMOFCHINAANDTHEMODEOFITTHETHESISANALYSESPERSONALCREDITOFOURCOUNTRYFROMTHEORYTOPRACTICELOGICALLYAIMINGATPOINTINGOUTTHEPROBLEMSANDGIVINGSOMEUSEFULPROPOSALSKEYWORDSCREDIT，CREDITINVESTIGATIONCREDITSYSTEM，THEMODEOFCREDITSYSTEM

簡(jiǎn)介：（高級(jí)管理人員工商管理碩士）“信恒現(xiàn)代城”項(xiàng)目營(yíng)銷策劃研究STUDYONMARKRTINGPLANOF“XINHENGNEWTOWN”ITEM裴雅琴2007年6月CLASSIFIEDINDEXF2723UDC33115ADISSERTATIONFTHEDEGREEOFEMBARESEARCHOFTHEADMINISTRETIVESYSTEMONTHECOALMINEACHIEVEMENTSOFENTERPRISESINMININGINDUSTRYGROUPOFHEGANGCIDATEPEIYAQINSUPERVISPROFWUYONGXIANGACADEMICDEGREEAPPLIEDFEMBAAFFILIATIONXINHENGGROUPDATEOFDEFENSEJUNE2007DEGREEOFFERINGINSTITUTIONHARBININSTITUTEOFTECHNOLOGY

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簡(jiǎn)介：山東大學(xué)碩士學(xué)位論文山東宏信化工股份有限公司競(jìng)爭(zhēng)戰(zhàn)略研究姓名張蜀珂申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師李軍20060918山東大學(xué)碩士學(xué)位論文中文摘要山東宏信化工股份有限公司是全國(guó)生產(chǎn)重要有機(jī)化工原料的中外合資企業(yè)，擁有總資產(chǎn)88億元，總生產(chǎn)能力50萬(wàn)噸，其中增塑劑生產(chǎn)能力25萬(wàn)噸。經(jīng)過幾十年的發(fā)展。已成為生產(chǎn)增塑劑、苯酐、不飽和聚酯樹脂、順酐四個(gè)系列近30個(gè)品種的大型化工企業(yè)集團(tuán)，也是國(guó)內(nèi)生產(chǎn)增塑劑的龍頭企業(yè)之一。公司是“國(guó)家重點(diǎn)高新技術(shù)企業(yè)”，“淄博市重點(diǎn)企業(yè)集團(tuán)之一”。但是隨著公司戰(zhàn)略和管理水平的滯后，山東宏信的發(fā)展也面臨很多問題，如何應(yīng)對(duì)市場(chǎng)經(jīng)濟(jì)條件下的增塑劑產(chǎn)品的激烈競(jìng)爭(zhēng)，制定什么樣的競(jìng)爭(zhēng)戰(zhàn)略，來提高增塑劑的市場(chǎng)占有率和利潤(rùn)率，是擺在決策者面前的首要任務(wù)。本文以現(xiàn)代企業(yè)戰(zhàn)略管理理論為指導(dǎo)和依據(jù)，通過對(duì)山東宏信外部環(huán)境和內(nèi)部環(huán)境的深入分析和研究，總結(jié)了外部環(huán)境帶來的機(jī)會(huì)和威脅，以及企業(yè)自身所處的優(yōu)勢(shì)和劣勢(shì)，并綜合運(yùn)用了價(jià)值鏈理論、核心競(jìng)爭(zhēng)力理論、SWOT矩陣?yán)碚摚Y(jié)合山東宏信的實(shí)際情況，對(duì)三種一般競(jìng)爭(zhēng)戰(zhàn)略進(jìn)行分析。指出了應(yīng)采取成本領(lǐng)先戰(zhàn)略作為山東宏信競(jìng)爭(zhēng)戰(zhàn)略的選擇。最后提出了公司要做好基礎(chǔ)管理、成本領(lǐng)先、人力資源管理、優(yōu)化價(jià)值鏈、品牌戰(zhàn)略、企業(yè)文化、管理信息系統(tǒng)建設(shè)等具體實(shí)施方案。本文是首次對(duì)山東宏信這個(gè)增塑劑化工企業(yè)進(jìn)行競(jìng)爭(zhēng)戰(zhàn)略研究，是一次有益的嘗試和探索。論文最大特點(diǎn)是用理論知識(shí)分析企業(yè)實(shí)際問題，注重定性分析和定量分析相結(jié)合，針對(duì)性、實(shí)用性和可操作性強(qiáng)，對(duì)山東宏信獲取持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)有很強(qiáng)的現(xiàn)實(shí)指導(dǎo)意義，同時(shí)對(duì)同行業(yè)其它企業(yè)也有一定的借鑒和幫助。關(guān)鍵詞有機(jī)化工原料增塑劑競(jìng)爭(zhēng)戰(zhàn)略成本領(lǐng)先戰(zhàn)略

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