奧運會主題口號的文化解讀.pdf

1、南京師范大學碩士學位論文奧運會主題口號的文化解讀姓名：李向申請學位級別：碩士專業(yè)：體育學；體育人文社會學指導教師：孫慶祝2009-05-24IIAbstract The theme slogan of the Olympic Games is the oath of every Olympics, it has cross-border forces which demonstrated the understanding of the

2、 Olympic spirit of the host countries and cities to the whole world, and demonstrated the keynote of the host countries to hold the Olympic Games. In the 100-year history of the modern Olympic Games, the host city of the

3、 Olympic Games has its own theory of holding the Olympic Games. The theme slogan is a good way to delivering the holding theory. The theme slogan of the Olympic Games may express the pursuit of the Olympism, the prospect

4、s of the development of the Olympic movement, the expectation of the well development of contemporary international community. A loud slogan is an important element of successfully hosting the Olympic Games, the theme sl

5、ogan of the Olympic Games is designed to move people to make the slogan widely spread. the process of spreading the theme slogan is the process to disseminating Olympic Games to the world ,disseminating the holding theor

6、y of the Olympic Games , displaying the history and culture of the host country. The paper combined the culture, communication, semiotics, and other relevant theory. The paper uses the research method of literature, syst

7、em analysis, historical research and comparative research, expert interviews .The paper uses the cultural perspective to interpreting the theme slogan of the Olympic Games. The paper can be divided into 5 parts. The firs

8、t part is slogan -- the top research fields of the theme slogan of the Olympic Games, which focused on the concept of the slogan, the semiotic significance of the slogan, the cultural temperament of the slogan, the sloga

9、n in Chinese history, the value of the slogan research. The second part is the theme slogan of the Olympic Games, including the slogan of the Olympic Games, the concept of the theme slogan, characteristic of the theme sl

10、ogan, its place of the Olympic movement culture. The third part is the design and communication of the theme slogan of Olympic Games, including the basis for the designing of the theme slogan of the Olympic Games, the mo

11、de of transmission of the theme slogan of the Olympic Games, the significance of spreading the theme slogan of the Olympic Games. The fourth part is development and cultural interpretation of the theme slogan of Summer O