上海黨報都市報傳播形態(tài)比較研究.pdf

1、同濟大學(xué)傳播與藝術(shù)學(xué)院碩士學(xué)位論文上海黨報都市報傳播形態(tài)比較研究姓名：倪握瑜申請學(xué)位級別：碩士專業(yè)：新聞傳播學(xué)指導(dǎo)教師：陳立生20080301AbstractABSTRACTThedissertationselectsShanghaipartynewspaperandmetropolitannewspaperasresearchsubjects，choosestheheadlinenewsoffourmainshanghainewspa

2、pers’frontpagesfortextanalysis，andadoptsqualitativeandquantitativeresearchmethods，combinescontentanalysiswithdiscourseanalysis，inordertoresearchtopicbuildings，standpointandperspectivesandtextpatternsofvariousnewspapersMa

3、kesthecomparativestudyonthecommunicationpatternsofShanghaipartynewspaperandmetropolitannewspapercompareshorizontallybetweentwotypesofnewspapermediaanddiscussesthespecificdifferencesbetweenthepartynewspapersandmetropolita

4、ndailiesindiscourseparadigmandtextpatternOnthebasisofthetextanalysisfindings，findsoutdifferentvalueorientationsandjudgmentpositionsofvariousmediaBy恤studyonthenewspapercontentanalysis，basesonempiricalanalysistesearchdiffe

5、renttypesofnewspapers’characteristics，andcomparesdifferentcommunicationpatternsofthepartynewspapersandthemetropolitannewspapersOnthebasisofquantitativedatathepaperconstructscommunicationcharacteristicsofdifferentmediaand

6、thenmakesthehorizontalcontrastbetweendifferentmediaanddiscussesthereasousfordifferencebycombiningthefactorsofmediaorientationaudiencegroupsandmediaroles，thinksabouttherealisticsignificanceandnecessityoftheexistenceofdiff

7、erentcommunicationpatternsnowadaysThedissertationemphasizesthatthepartynewspapermediashouldnotcompletelymarketizationThepartynewspaperreformshouldpersistinitsnatureandcharacteristics，andshouldnotsubstitutethemetropolitan

8、newspaper’Scommunicationpatternfortheotherone’SThepartynewspaperreformshouldadheretoitsfundamentalattributesandrespectitscharacteristicsandorientationtherebyensuresthediversityofChinanewspapermarketandavoidshomogenizatio