對我國城市報業(yè)發(fā)行渠道的思考.pdf

1、弋，771245後堡大擎碩十學(xué)位論文學(xué)校代碼：】0246學(xué)號l022013055對我國城市報業(yè)發(fā)行渠道的思考院系：專、Ik：姓名：指導(dǎo)教師：完成1期：新聞學(xué)院傳播學(xué)楊潔華殷曉蓉教授2005年4月26日AbstractThatthenewspaperdistributionturnstobeaninvestmenttargetresultsfromthefactthatthecurrentnewspaperindustrymainsafa

2、st—growingmarketwhichpromisesabroaddevelopmentinthefuturecomparedwiththematurenewspapermarketsinthewestThemostimportant，andbasicmotivateistheinternalrequirementforbalanceofdistributioneditionandadvertisementmanagementofn

3、ewspaperindustryduetothedevelopmentofthenewspaperindustryitselfThenewspaperdistributionplace，whichlinksthepressandthereaderhasthebasicfunctionasobjectivetransferring，promotion，physicaldistributionandcommunicationSincethe

4、marketisturningfromanadministrationorientedoneintoamarketorientedonechallengesfromothercompetitorsofothernewspaperandevenothertypeofmediasurelymakethenewspapertotakefulluseofdistributionplacestomakeitselfeasilyaccessible

5、tothereadersandsatisfythecustomersThispaperarguesthatitistheurbanizationthatisthemostvitalenvironmentalfactorinadvancingthenewspaperdistributionCities，theeconomic，political，cultural，technicalcentersinhumansocietyhavestra

6、tegicpositioninthenewspapercompetitionThenewspapercontributestotheadvanceofthecityandthecityoffersinfrastructureandotherconditionstotheconstructionofdistributionplacesSofromtheangleofdistribution，thispapergivesanexampleo

7、fShanghaiasthecurrentdistributioninanurbanareaandreviewsthecourseofthedistributionofurbannewspaperfromamonopolizedmarkettoacompetitivemarketsinceChinaadoptedthepolicyofreformingandopeningtotheoutsideworldanditsentrytoVmI

8、tisalsodiscussedthathowtheconstructionandmanagementofdistributioninfluencestheurbannewspaperindustryAndonthisgroundthispapertriestoofferitssuggestionsforthebuildingofdistributionplacesinurbannewspaperindustryKeyWords：urb