傳播技術變遷中媒介人性化解讀.pdf

1、天津師范大學碩士學位論文傳播技術變遷中媒介人性化解讀姓名：張香萍申請學位級別：碩士專業(yè)：傳播學指導教師：劉衛(wèi)東20070325OnMediaHumanizationInTheChangingProcedureofCommunicationTechnologyAbstractMediahumanizationmeansthemediareflecttheessentialattributetocomplywithpeoplewhichis

2、tomeetthestateofinformationneedsduringthecommunicationprocessItsmaincontentsincludemediameetingtheaudiences’demandsofusingmediatoolshumanelyusinginformationhumanelyandrespectingthestatusofaudiencehumanelyThecoreofthemedi

3、ahumanizationiSmediaCanmeetthedemandsofaudiencesMediahumanizationembodiesthebasicideasofpeopleorientedFromtheearliestlanguagetotodaysmultimediatechnologymedia湖meetgrowingaudiences’demandsofinformationnl斌swiththeeverchang

4、ingtechnologyofcommunicationwhichismediahascontinuouslydisplayedthetrendofhumanizationwhichisthemalustrearaofthemediadevelopmentinthechangingprocedureofcommunicationatechnologyJustasPaulLevinsonpointedinthetheoryof”reine

5、dialmedia’and‘anthropotropicevolutionofmedia“thatthenOWmediaiSacompensationfortheimperfectionsofthepresentmediainordertofI】加satisfypeople’demandsItissurethattherearealsononhumanizedaspectsofmediainthechangingprocedureofc

6、ommunicationtechnologywhichalwaysleitalittleregretintheaudiences’informationneed$ButweshouldnotdenythetrendofmediahumanizationinthechangingprocedureofcommunicationtechnologyGenerallyspeakingtechnologicalprogresshasalways

7、madethemediabringaudiencestheadvantagesoutweighthedisadvantagesThefundamentalreasonswhythetrendofmediahumanizationisthemainstreamofthecommunicationtechnologydevelopmentlieinpeople’SnatureassubjectPeople’Snatureassubjectd

8、ecidesthatthenon—humanizedaspex2tsofmediaCalldissipategraduallyandonlythemediameetingrequirementsofhumanhavealonglifeandsurviveintheharshchoicesoftheaudiencesAsamodernizednationof“slowlydevelopingandpromptedbyoutsideorig