女性時尚雜志化妝品廣告訴求研究——以《瑞麗服飾美容》和《都市麗人》為例.pdf

1、獨創(chuàng)性聲明本人聲明所呈交的學位論文是本人在導師指導下進行的研究工作及取得的研究成果。據(jù)我所知，除了文中特別加以標注和致謝的地方外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲繩窆罐紅太考奎其他教育機構(gòu)的學位或證書而使用過的材料。與我一同工作的同志對本研究所做的任何貢獻均已在論文中作了明確的說明并表示謝意。學位論文柘者簽名：馬鑰|5簽字啡夕口修年上月多么日學位論文版權(quán)使用授權(quán)書本學位論文作者完全了解安徽7L爭關(guān)保留、使用學位

2、論文的規(guī)定，借閱。本人授櫻留毅天凈以將學位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進行學位論文作者簽名：號鑰j5導”醛名廠垂主印，簽字日期：夕口7≯年鄉(xiāng)月≯多日簽字日期：渺＼年F月彳日AbstractWiththeprosperityanddevelopmentofthecosmeticsmarket，occupiesanincreasinglylargeproportionofcosmeticsadvertisinginwomen’Sfas

3、hionmagazine，hashadanimportantinfluenceontheconceptofconsumptionandconsumerbehaviorofthefemaleaudienceFemalefashionmagazinecosmeticsadvertisinguseavarietyofwaystoattentionoffemaleaudience，tryingtomaketheaudienceunderstan

4、dandacceptadvertingmessages，andthustheimplementationofthepurchasesFemalefashionmagazinecosmeticsadvertisingabilitytoeffectivelyconveyadvertisingmessages，andstimulatetheaudience’Sdesireforconsumptionislargelydependentonth

5、eaccuracyofadvertisingappeals，advertisingappealsproperlyandadvertisingappealsstrategyFemalefashionmagazine?！甊ayliFashionBeauty“’and‘‘UrbanBeauty“’cosmeticsadvertisinginthesampleswereanalyzedintermsofadvertisingappealsfoc

6、usondemandsstrategytryingtofindfemalefashionmagazineadvertisingappealsusewhichwaytoinfluenceconsumerpsychologyandconsumerneedsofaudience，SOastoachievethepurposeofpromotionalproductsAsthesametime，thispaperexplainsthestrat

7、egyofthefemalefashionmagazinecosmeticsadvertisingfromtheperspectiveoftheCommunicationThispaperisdividedintofivepartsThefirstchapterisanintroduction，thissectiondetailsthebackground，purpose，researchmethodsandresearchobject

8、s，andexistingresearchresultswereconsolidatedandsummarizedforlateranalysis，thestudyprovidesclearthinkingThesecondchapterdescribesthefemalefashionmagazinesandcosmeticsadvertisingappealsFirstcombthecontextofthedevelopmentof

9、domesticandintemationalfemalefashionmagazine，thenitsmarketandpropagationcharacteristicswereanalyzed；secondlyfromtheconcept，roleandelementsofcosmeticsadvertisingappealsexplainedInthethirdchapterseparatelyfromtheadvertisin

10、gappealemphasisandappeal，thepaperanalyzesthewaywomenfashionmagazinescosmeticsadvertisementsappealofthestatusquoConsumerpsychologyandconsumerdemandofthefemaleaudienceisthemainbasistodeterminethefocusofcosmeticsadvertising