[雙語翻譯]直播主播網紅經濟外文翻譯—“網紅”在中國社交平臺上受歡迎的技巧（原文）

1、Microcelebrity Around the GlobeBeing “Red” on the Internet: The Craft of Popularity on Chinese Social Media Platforms Ge Zhang, Gabriele de Seta,Article information:To cite this document: Ge Zhang, Gabriele de Seta, “Be

2、ing “Red” on the Internet“ In Microcelebrity Around the Globe. Published online: 23 Oct 2018; 57-67. Permanent link to this document: https://doi.org/10.1108/978-1-78756-749-820181005Downloaded on: 07 April 2019, At: 06:

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8、f online products and additional customer resources and services.Downloaded by Australian Catholic University At 06:01 07 April 2019 (PT)Chapter 4Being “Red” on the Internet: The Craft of Popularity on Chinese Social Med

9、ia PlatformsGe Zhang and Gabriele de SetaAbstractWhile in common English-language parlance speaking of “online celebrities” encourages the conflation of new forms of famousness with existing discourses on mass media star

10、dom and fandom, the Mandarin Chinese term wanghong, a shorthand term for wangluo hongren (literally “person popular on the internet”), frames the enticing shores of online celebrity through the peculiar lexical domain of

11、 a grassroots popularity. The figure of the wan- ghong has in recent years accompanied the development of social media platforms in China, becoming a profitable profession, an inspirational role model, a morally condemna

12、ble by-product of internet economies, and in general a widely debated social phenomenon among local users. Drawing on interviews with more and less successful local online celebrities and discus- sions with their audienc

13、es, this chapter offers an up-to-date portrayal of the various forms of wanghong currently vying for attention on Chinese social media platforms, illustrating how popularity is crafted along with narratives of profession

14、alism and economic aspirations intimately connected to the sociotechnical contexts of contemporary China.Keywords: China; microcelebrity; livestreaming; social media; wanghongWanghong: Online Celebrity With Chinese Chara

15、cteristicsI have two modes of performance when livestreaming: one is talking mode, the other is singing mode, and I can freely switch between the two (…). I don’t want to waste the time of my fans, I hope they can get so

16、mething from my livestream, I hope they can receive someMicrocelebrity Around the Globe, 57–67 Copyright © 2019 by Emerald Publishing Limited All rights of reproduction in any form reserved doi:10.1108/978-1-78756-7