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1、6200 英文單詞, 英文單詞,3.4 萬英文字符 萬英文字符,中文 中文 10600 字文獻(xiàn)出處 文獻(xiàn)出處; Jung Y, Song H, Vorderer P. Why do people post and read personal messages in public? The motivation of using personal blogs and its effects on users' loneliness
2、, belonging, and well-being[J]. Computers in Human Behavior, 2012, 28(5):1626-1633.Why do people post and read personal messages in public? The motivation of using personal blogs and its effects on users’ loneliness, bel
3、onging, and well-beingYounbo Jung, Hayeon Song, Peter VordererAbstract The purpose of the current paper is to develop a theoretical model that identifies why people blog personal content and explains the effects of blogg
4、ing in ‘‘real life.’’ Data from an online survey are analyzed using maximum likelihood procedures in LISREL 8.75 to test the structural model. Among 531 respondents from Cyworld, a popular social network and blogging sit
5、e in South Korea, a randomly selected group of 251 users was used to develop the model. The other group of 280 users was used to confirm the usefulness of the revised model. Results (N = 251; N = 280) showed that impress
6、ion management and voyeuristic surveillance are two major psychological factors that motivate individuals to post and read messages on personal blogs. Results also showed evidence for blogging’s real life consequences, m
7、easured by users’ perceived social support, loneliness, belonging, and subjective well-being.Keywords: Personal blog, Impression management, Voyeuristic surveillance, Social support, Subjective well-being ,Anonymity1.
8、IntroductionUsing weblogs (‘‘Blogging’’) has become a very popular activity among Internet users (Trammell and (b) message reading.2.1.2.Voyeuristic surveillanceThe other psychological factor is more likely to be relate
9、d to reading activities, often described as voyeurism. Calvert (2000) defines voyeurism in the new media era, as a harmless yet guilty pleasure of peeking into others’ apparently real and unguarded lives by anyone with t
10、elevision and the Internet. Recently, various entertainment offerings, including popular television programs, known as reality TV (e.g., Survivor, Apprentice, Big brother, The Bachelor, etc.), have been broadcast throug
11、h networks, cable channels, or the Internet. Indeed, cultural changes, technological developments, and lax privacy laws may seduce people into having more pleasure with voyeuristic activities without feeling guilty (Metz
12、l, 2004). A study by Nabi, Biely, Morgan, and Stitt (2003) indicates that viewers in fact watch reality-based television for those voyeuristic reasons. In particular, regular viewers admitted that they enjoyed getting a
13、peek into other people’s lives to some degree.However, the fundamental difference between voyeurism in the ‘‘real’’ (i.e., the social) world versus through media use is whether or not a violation of privacy exists. Readi
14、ng blogs, visitors may have the pleasure of voyeurism (peeking into someone’s life) when they view personal messages and photos on personal blogs secretly, i.e., without letting the owners know who reads what. Nonetheles
15、s, the owners’ privacy is not violated because contents on the personal blog are intentionally posted by the owners, and exposure to anonymous visitors is expected. In this regard, reading messages and photos on personal
16、 blogs is more similar to the surveillance of other people and yet provides readers with some degree of voyeuristic pleasure.Taken together, we define voyeuristic surveillance as individual tendency to pay attention to o
17、ther people with the pleasure of voyeurism (i.e., peeking into their lives secretly) and without being guilty of violating other people’s privacy (i.e., being allowed to have a peek). Therefore, voyeuristic surveillance
18、should be strongly related to the number of messages/photos that people read on personal blogs. Based on above discussion, the following hypothesis is proposed:Hypothesis 2. Voyeuristic surveillance will be positively as
19、sociated with message reading.2.1.3. Social comparisonTwo psychological factors discussed above (i.e., impression management and voyeuristic surveillance) are context dependent. That is, we could discuss impression manag
20、ement and voyeuristic surveillance only within the context of personal blogs or computer mediated environments. With respect to a more fundamental motivation, social comparison may be the reason why individuals have desi
21、res for and are actively participating in impression management and voyeuristic surveillance in personal blogs. Social comparison theory posits that individuals have a ‘‘drive to evaluate their opinions and abilities’’ b
22、y comparing themselves with other people (Festinger, 1954; p. 117). Although individual differences exist in the extent to which people engage in social comparison processes, it is believed that the desire or tendency fo
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