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1、Why do people post and read personal messages in public? The motivation of using personal blogs and its effects on users’ loneliness, belonging, and well-beingYounbo Jung a,?, Hayeon Song b,1, Peter Vorderer c,2a Wee Kim
2、 Wee School of Communication and Information, Nanyang Technological University, 31 Nanyang Link, Singapore 637718, Singapore b Department of Communication, University of Wisconsin-Milwaukee, P.O. Box 413, Milwaukee, WI 5
3、3201, United States c Department of Media and Communication Studies, University of Mannheim, Haus Oberrhein, Rheinvorlandstr. 5, D-68159 Mannheim, Germanya r t i c l e i n f oArticle history:Available online 30 April 201
4、2Keywords:Personal blogImpression managementVoyeuristic surveillanceSocial supportSubjective well-beingAnonymitya b s t r a c tThe purpose of the current paper is to develop a theoretical model that identifies why people
5、 blog per-sonal content and explains the effects of blogging in ‘‘real life.’’ Data from an online survey are analyzedusing maximum likelihood procedures in LISREL 8.75 to test the structural model. Among 531 respon-dent
6、s from Cyworld, a popular social network and blogging site in South Korea, a randomly selected groupof 251 users was used to develop the model. The other group of 280 users was used to confirm the use-fulness of the revi
7、sed model. Results (N = 251; N = 280) showed that impression management and voyeur-istic surveillance are two major psychological factors that motivate individuals to post and read messageson personal blogs. Results also
8、 showed evidence for blogging’s real life consequences, measured by users’perceived social support, loneliness, belonging, and subjective well-being.? 2012 Elsevier Ltd. All rights reserved.1. IntroductionUsing weblogs (
9、‘‘Blogging’’) has become a very popular activity among Internet users (Trammell fax: +65 6791 5214.E-mail addresses: ybjung@ntu.edu.sg (Y. Jung), hayeon.song@gmail.com (H. Song),vorderer@gmail.com (P. Vorderer).1 Tel.:
10、+1 414 229 1753.2 Tel.: +49 (0)621 181 2610/2620 (secr.).Computers in Human Behavior 28 (2012) 1626–1633Contents lists available at SciVerse ScienceDirectComputers in Human Behaviorjournal homepage: www.elsevier.com/loca
11、te/comphumbehHypothesis 3. Social comparison will be significantly associated with (a) impression management; and (b) voyeuristic surveillance.2.2. Consequences2.2.1. Perceived anonymity and social support online Accordi
12、ng to the Hyperpersonal Communication Theory, social support and intimacy in online relationships can go beyond what is usually achieved in face-to-face associations (Walther p. 2). Thus, online communication such as bl
13、ogging may affect individuals’ percep- tion of social support, which may, in turn, positively influence indi- viduals’ psychological well-being in real life (see Miura(b) Reading messages/ photos.2.2.2. Belonging, loneli
14、ness, and subjective well-beingBaumeister and Leary (1995) have stated that the need to be- long is a fundamental, pervasive, and innate human desire adapted by natural selection in order to solve the everyday survival a
15、nd reproduction problems that humans faced in ancestral environ- ments. Previous studies have demonstrated that the need to belong is so strong that it is highly correlated with human well-being (see Steptoe, Owen, Kunz-
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