貴陽(yáng)市健身氣功推廣模式研究

1、學(xué)校代碼： 10663學(xué) 號(hào)： 4201410000576貴 州 師 范 大 學(xué)碩 士 學(xué) 位 論 文貴陽(yáng)市健身氣功推廣模式研究The study of Guiyang city health qigongmarketing model專 業(yè) 名 稱： 體育教育訓(xùn)練學(xué)專 業(yè) 代 碼： 040303研 究 方 向： 體育教學(xué)理論與實(shí)踐申 請(qǐng) 人 姓 名： 陳會(huì)會(huì)導(dǎo) 師 姓 名： 孟 剛2017 年 6 月 5 日IIAbstractHea

2、lth Qigong has a long history, is one of the traditional Chinesehealth guide. Since 2003, the State Sports General Administration offitness Qigong Management Center for the first time the introduction offitness Qigong 4

3、sets of traditional power law so far, a total of 9 sets oftraditional power law and the introduction of the 4 sets of competition law.However, the promotion of Health Qigong is not optimistic, thedevelopment and promotio

4、n of the situation is relatively good inShanghai, Jiangsu, Zhejiang and other developed cities, while in lessdeveloped areas is lagging behind. By using the method of literature,questionnaire, expert interviews, field su

5、rvey method, logical analysisand other research methods, the Health Qigong promotion mode ofGuiyang city as the research object, starting from the status quo of HealthQigong promotion in Guiyang City, analysis of existin

6、g problems and thereasons of Health Qigong promotion mode in the exploration andconstruction of Health Qigong in Guiyang the promotion of new mode, toprovide decision-making basis for Health Qigong in Guiyang city better

7、development. Research conclusions:(1) Health Qigong site promotion mode of Guiyang city's existingmanagement mechanism is not perfect, the content and channel is single,the radiation is narrow, cannot adapt to the cu

8、rrent economic conditions,market demand, is not conducive to long-term development of qigong.(2) the guiyang and practicing qigong site number is increasing, but theage structure is unbalanced, participate in the populat

9、ion structure of thesingle, people to its understanding degree is still low.(3) the guiyang city has not set up local health qigong association, thelack of professional health qigong management personnel, quality andquan

10、tity of the referees and the counselor is not enough, and the unevendistribution of resources, can't meet the needs of the masses.(4) A new model of Health Qigong in Guiyang is still in the promotion,site promotion,