惠山泥人產業(yè)發(fā)展研究

1、南京航空航天大學碩士學位論文惠山泥人產業(yè)發(fā)展研究姓名：王文燕申請學位級別：碩士專業(yè)：美術學指導教師：李向民2011-03惠山泥人產業(yè)發(fā)展研究 IIABSTRACT Huishan Clay Figurines, along with the appearance, development, flourish and transition of the traditional folk culture in Huishan area, a

2、re one of peculiar folk arts in Wuxi. However, it becomes unfashionable and on the decline because of the upheaval of social politics, economy and culture, which is a pity while modern culture industry is vigorous and fa

3、st developing. By studying the historical development of Huishan Clay Figurines, the writer found that its art style and technical skills are gradually enriching and improving with the development of the industry. The mo

4、de of Huishan Clay Figurines has developed from the original Da A Fu, Xiao Tou Zi, Xiao Hua Nan to the hand crafted opera figures which was in the period that Kunqu Opera was prevailing. It also experienced the innovatio

5、n in mode, such as DAWENZUO、XIAOWENZUO、WUZUO、XIAOBANXI and so on. After meticulous research and continuous improvement of handicraftsmen of several generations, the techniques developed from the simplest mode-replicate t

6、o “YIN DUAN XIANG SHOU”(a Technology that copy the body of Clay Figurines and then attach the arm to it )、“NIE DUAN XIANG SHOU” (a Technology that sculpture the body of Clay Figurines and then attach the arm to it ). Hui

7、shan Clay Figurines using different technical skills and themes have different art styles. Some are simple, and some are lively. But they all show the general features of the beautiful, fresh atmosphere and the simple, h

8、umor folk art of Jiangnan district. The native traditional and folk-custom cultural value contained in Huishan Clay Figurines makes it more precious. As the core resource of culture industry development, culture value ha

9、s brought chance and hope to the clay figures industry. On-the-spot investigation helped the writer knew the situation of the industry. Combined with interview of experts and questionnaire, the writer summed up the advan

10、tages, disadvantages and their proportions among the internal and external conditions of the development of Huishan clay figure industry. Through the use of the strategic analysis tool, the writer got the strategic direc

11、tion of reform of the Huishan Clay Figurines. Based on the specific industry positioning strategy research, the author put forward some operational level advices for Huishan Clay Figurines industrial development. Keyword