電子商務(wù)畢業(yè)論文---我國(guó)網(wǎng)絡(luò)廣告的發(fā)展淺析

1、高等教育自學(xué)考試畢業(yè)論文封面市地：濟(jì)南市年9月16日專業(yè)電子商務(wù)姓名聯(lián)系電話準(zhǔn)考證號(hào)檔案號(hào)通訊地址郵編250104論文題目我國(guó)網(wǎng)絡(luò)廣告的發(fā)展淺析論文頁(yè)數(shù)29頁(yè)指導(dǎo)老師孫仁誠(chéng)簽名指導(dǎo)教師評(píng)估簽名評(píng)審意見(jiàn)簽名答辯評(píng)語(yǔ)畢業(yè)考核成績(jī)主考院校蓋章2012年月日2目錄第一章網(wǎng)絡(luò)廣告的概述..........................................................11.1網(wǎng)絡(luò)廣告的定義.............

2、.............................................11.2網(wǎng)絡(luò)廣告的特點(diǎn)..........................................................11.3網(wǎng)絡(luò)廣告的分類..........................................................21.4網(wǎng)絡(luò)廣告的作用..........................

3、................................41.5網(wǎng)絡(luò)廣告的優(yōu)勢(shì)..........................................................5第二章我網(wǎng)絡(luò)廣告的發(fā)展歷史及現(xiàn)狀..............................................72.1我國(guó)網(wǎng)絡(luò)廣告的發(fā)展歷史.........................................

4、.........72.2我國(guó)網(wǎng)絡(luò)廣告的現(xiàn)狀......................................................82.2.1優(yōu)勢(shì)不斷體現(xiàn)，效益日益明顯........................................82.2.2網(wǎng)絡(luò)廣告市場(chǎng)增長(zhǎng)迅速并且競(jìng)爭(zhēng)激烈..................................82.2.3網(wǎng)絡(luò)廣告將與營(yíng)銷全面結(jié)合...........

5、...............................92.2.4網(wǎng)絡(luò)廣告將與傳統(tǒng)媒體整合傳播......................................9第三章我國(guó)網(wǎng)絡(luò)廣告存在的問(wèn)題及原因...........................................113.1我國(guó)網(wǎng)絡(luò)廣告存在的問(wèn)題.................................................113.1

6、.1觀念問(wèn)題.........................................................113.1.2數(shù)量問(wèn)題.........................................................113.1.3法律問(wèn)題.........................................................113.1.4人才問(wèn)題..........

7、...............................................153.2存在問(wèn)題的原因.........................................................153.2.1人們對(duì)廣告法規(guī)的意識(shí)淡薄.........................................153.2.2國(guó)家廣告法規(guī)體系不健全..........................

8、.................153.2.3政府監(jiān)管力量不足.................................................163.2.4經(jīng)濟(jì)利益的誘惑是最本質(zhì)的原因.....................................163.2.5受眾的素質(zhì)不高...................................................163.2.6監(jiān)管困難.....

9、....................................................163.3網(wǎng)絡(luò)廣告問(wèn)題的治理方法.................................................173.3.1社會(huì)監(jiān)督管理.....................................................173.3.2提高全民的綜合素質(zhì).....................

10、..........................173.3.3加強(qiáng)行政管理.....................................................183.3.4健全相關(guān)的法律法規(guī)...............................................183.3.5加大經(jīng)濟(jì)處罰力度.................................................1

11、83.3.6網(wǎng)絡(luò)廣告行業(yè)的自律...............................................193.3.7借鑒國(guó)外成功立法經(jīng)驗(yàn).............................................193.3.8加大高新技術(shù)的開(kāi)發(fā)投入...........................................19第四章網(wǎng)絡(luò)廣告的經(jīng)典案例.....................

12、................................20第五章網(wǎng)絡(luò)廣告的發(fā)展前景及發(fā)展趨勢(shì)...........................................215.1按效果付費(fèi)網(wǎng)絡(luò)營(yíng)銷需創(chuàng)新...............................................215.2精準(zhǔn)網(wǎng)絡(luò)營(yíng)銷...................................................