【mba畢業(yè)論文】深圳市sdht公司手機銷售渠道與促銷策略研究

1、西南交通大學(xué)碩士學(xué)位論文深圳市SDHT公司手機銷售渠道與促銷策略研究姓名：文莉申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：劉朝明20060901西南交通大學(xué)碩士研究生學(xué)位論文第H頁AbstractSaleschannels，wbichisOn@ofthemainpartsofMobilephoneindustryhasincreasinglyshownitsimportanceTheaimofthisarticleisonthecurre

2、ntstateofthedomesticmobilephonemarketmobilephonebrandpositioningdevelopmentcompetitionandfeature，toensurethatenterprisesandmanufaeturersclients∞hieve”winwinwin!Firstly，thisarticleanalysesthedomesticmobilephonemarketandth

3、estatusofcompetitionintroducingsaleschannelforthemobilephoneindustryhasbecomeastrategictcsourceThen|ll加q曲theSDHTCompany’sSWOTanalysis，analyzingthepresentpatternofmobilephonechannelstheadvantagesanddisadvantagesoftraditio

4、nalchannels，thedistributionchannels’conceptfunctionsandtype，whichconcludesthenecessityofusingdistributionchannelstotheSDHTCompanyThenthestrategyis#aanedOilthechannelstratificationforSDHTCompany，simultaneouslydiscussingth

5、eSDHTnextdevelopmentstrategyonthechannelIntheconclusionthroughresearchandanalysis，themobilephoneindustryisstillinaperiodoftransition；manydealersinthesaleschannelsalefocusedinasecondlinemarketInsuchcircumstances，increasin

6、gtheattentiontothenetworkemptymaintainingthemarketingchannelflLrtherdownespeciallyinthethreecitiescovered3and4usingvariollSmarketingstrategytohelpdealersimprove3and4linemarkets’performanceKeyWords：MobilephoneSaleschannel