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1、HarvardBusinessSchoolManagementConsultingClubCaseInterviewGuideTABLEOFCONTENTSINTRODUCTION:OVERVIEWOFTHECASE................................................................................................................
2、................1OVERVIEWOFCASEFRAMEWKS.............................................................................................................................................3PTER’SFIVEFCES.........................
3、............................................................................................................................................4MARKETINGSTRATEGYCONCEPTSREVIEW–OVERVIEW.......................................
4、..........................................................6MARKETINGSTRATEGYCONCEPTSREVIEW–THE4CS......................................................................................................7MARKETINGSTRATEGYCON
5、CEPTSREVIEW–THE4PS....................................................................................................24MARKETINGSTRATEGYCONCEPTSREVIEW–CONTRIBUTIONANALYSIS................................................
6、................28MARKETINGSTRATEGYCONCEPTSREVIEW–MARKETSIZINGSEGMENTATION.........................................29OPERATIONSCONCEPTSREVIEW...............................................................................
7、.................................................................30PROFITABILITYFRAMEWK.....................................................................................................................................
8、.................31HELPFULHINTS..................................................................................................................................................................................32PRACTICEC
9、ASES................................................................................................................................................................................33PRACTICECASE1(RETAILER)...............
10、................................................................................................................................................34PRACTICECASE2(BUTCHERSHOP)................................................
11、......................................................................................................36PRACTICECASE3(JUICEPRODUCER)........................................................................................
12、............................................................39PRACTICECASE4(CHEMICALMANUFACTURER)...........................................................................................................................
13、.......41PRACTICECASE5(VIETIRE).................................................................................................................................................................43PRACTICECASE6(WLDVIEW)....
14、.....................................................................................................................................................45PRACTICECASE7(LESEINE)...............................................
15、.................................................................................................................47PRACTICECASE8(BEERBREW)..................................................................................
16、..........................................................................49PRACTICECASE9(WHEELERDEALER)....................................................................................................................
17、.............................51PRACTICECASE10(TRAVELAGENCY).................................................................................................................................................53PRACTICECASE11
18、(HOSPITAL).............................................................................................................................................................55PRACTICECASE12(EGROCERY)...........................
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