瀘州老窖股份有限公司多元化經(jīng)營案例分析.pdf

1、對外經(jīng)濟貿(mào)易大學碩士學位論文瀘州老窖股份有限公司多元化經(jīng)營案例分析姓名：劉靜申請學位級別：碩士專業(yè)：工商管理指導(dǎo)教師：蔣屏20100301AbstractChineseenterpriseiskeentoexplorethesubjectofdiversifiedbusiness，especiallyinthe1990s，manycompanieshaveadopteddiversificationstrategyforexpansio

2、n，tryingtobecomespongeraftermakingthemselvesbiggerandtealizethemaximizationofenterprisevaluepathHowever，duetotheensuingSuccessorfailureofenterprisediversificationbringingaboutdifferentfeeling，entrepreneurshavetethinkdive

3、rsificationThispaperfirstintroducestherelatedtheoreticalknowledge：thedefinitionofdiversification，diversifiedbusinessagentandtype，combiningdiversityofevolutionofprocess，theenterprisecorecompetitivenessThePaperarguesthatit

4、isthebestchoiceofenterprise，afterunderstandingtheessenceofindustrytoadoptmoderatelydiversifiedbusinesswhichisbasedonthecorecompetitivenessofenterprises，andthiskindofdiversificationshouldbeconsideredaslongtermdevelopments

5、trategyButincoherencediversificationwithriskcontrollinggoodandtheaimofmakingprofitsisonlysuitableforenterprisesasashorttermstrategyofcourse，thiskindofdiversificationalsoneedtotakeintoeffecttimelyandmoderatelyandtohavegoo

6、dexitmechanismOtherwiseitwillaffectthedevelopmentofmainbusinessandleadtodiversifiedbusinessfailureThentakingTheLUZHOUoldcellarCo，LTDforexample，thePapermainlyanalysesitscorecompetitiveness，diversifiedbusinessstrategyandco