ZB混凝土公司營銷策略研究.pdf

1、Concrete gets a great opportunity for development now. But most of concrete enterprises are facing new challenges that more and more cement enterprises has got into concrete industry. This will make concrete industry mor

2、e competitive. M&A will become theme by original extensive market development. Concrete enterprises will change their marketing strategy to obtain a larger market and to win in competition. The research reviews the marke

3、ting operation history of ZB systematically to making use of the theories of Marketing，Consumer Behavior，Public Relations etc. Based on the research we find several problems，such as marketing strategy，organizational stru

4、cture etc. for further research of the marketing strategy of ZB. We will find the opportunities and threats，strengths and weaknesses of ZB through the research on macro environment and competitive environment of ZB concr

5、ete. In order to identify the target market and target customers we have make a research on indicators，such as market capacity，market prospects，number of customers，competitors，to know about the market. Now we will found

6、marketing strategy for ZB on the research and The Core Competence of ZB，such as corporation positioning，product positioning，price positioning，brand positioning，etc. Lastly，We found measures to make sure that all marketin