市場營銷學(xué)專業(yè)課程漢英對照表

1、1市場營銷專業(yè)詞匯市場營銷專業(yè)詞匯中英文對照表中英文對照表MarketingManagement營銷管理NewProductsDevelopment新產(chǎn)品開發(fā)ServiceIndustryMarketing服務(wù)業(yè)營銷Advertising廣告BusinessNegotiation商業(yè)談判InternationalMarketing國際市場營銷SalesChannels銷售渠道PublicRelationship公共關(guān)系ConsumerB

2、ehavi消費(fèi)者行為SystemsofManagementInfmation管理信息系統(tǒng)MarketingResearch營銷調(diào)研accesibility可進(jìn)入性accessyequipmentmarkets附屬設(shè)備市場accountmanagementpolicies客戶管理策略positioning定位additionstoexistingproductlines現(xiàn)有產(chǎn)品線的增加administeredverticalmarketi

3、ngsystems管理式垂直營銷系統(tǒng)marketsegmentation市場細(xì)分salespromotion銷售促進(jìn)advertisingfeedback廣告反饋advertisingfrequency廣告頻率advertisingmedia廣告媒體advertisingreach廣告接受人數(shù)advertisingmessage廣告信息advertisingsource廣告信息來源agentdleman代理商allowance折讓alt

4、eration退換AmericanMarketingAssociation美國營銷協(xié)會annualmarketingplan年度營銷計(jì)劃assurance保證attitudesofconsumers消費(fèi)者態(tài)度availability可獲得性供貨能力awareness（產(chǎn)品）知曉度知名度babyboomers嬰兒潮出生的一代人backwardchannelsfrecycling回收的后向渠道backwardintegration后向垂直一

5、體化banneradvertisements橫幅標(biāo)語廣告barcodes條形碼barter實(shí)物交易basicphysicalneeds基本生理需要BCGGrowShareMatrix波士頓增長份額矩陣befetests事前測試BehaviScanInfmationResourcesInc.行為掃描信息源公司behaviouralanalysis行為分析behaviouralhierarchies行為層級benchmarking基準(zhǔn)ben

6、efitclusters利益群體benefits利益Benz奔馳billing帳單birthrate出生率blanketpurchaseder一攬子采購合同blindpairedcomparisontesting雙盲比較測試bluecollars藍(lán)領(lǐng)bottomline底線盈虧一覽結(jié)算線brawareness品牌意識認(rèn)知brextensions品牌擴(kuò)展brloyalty品牌忠誠度brmark品牌標(biāo)志brname品牌名稱brpositio

7、ning品牌定位brrecognition品牌識別brstrategies品牌戰(zhàn)略br品牌bringstrategy品牌化戰(zhàn)略bring品牌化brsequity品牌的價值breakevenanalysis盈虧平衡分析breakevenvolume盈虧平衡產(chǎn)量breathofproductasstment產(chǎn)品線的寬度breathdiversityofproductlines產(chǎn)品線的寬度或多樣性bribery賄賂BritishAirways

8、英國航空公司brokers經(jīng)紀(jì)人budgeting預(yù)算bundle捆綁BureauofCensus人口統(tǒng)計(jì)局businessstrengthrating商業(yè)能力評分businessplan商業(yè)計(jì)劃3conjunctivemodel聯(lián)合模型consumerdecisionmaking消費(fèi)者（購買）決策consumergoodschannels消費(fèi)品分銷渠道ConsumerGoodsPricingActUSA美國消費(fèi)品定價法案consume

9、rgoods消費(fèi)品consumermarkets消費(fèi)品市場consumerneeds消費(fèi)者需求consumerpackagedgoodsfirms消費(fèi)者包裝食品公司consumerpromotion消費(fèi)者促銷consumertests消費(fèi)者測試consumerhouseholdmarket消費(fèi)者家庭市場consumersperceptions消費(fèi)者感知consumption消費(fèi)contests競賽contingencyplanning權(quán)

10、變計(jì)劃contractconstruction契約建筑業(yè)contractmanufacturing契約制造業(yè)contractionstrategicwithdrawalstrategy收縮戰(zhàn)略性撤退戰(zhàn)略contractualentrymodes契約式進(jìn)入模式contractualverticalmarketingsystems合約式垂直營銷系統(tǒng)contributionmarginanalysis邊際貢獻(xiàn)（貢獻(xiàn)毛利）分析contribut

11、rionmargin邊際貢獻(xiàn)controlstrategies控制戰(zhàn)略conveniencefoodstes便利食品商店conveniencegoods便利品convenience服務(wù)的便利性CoolWhip清涼維普cooperativeadvertising合作性廣告codinationconflictresolution協(xié)調(diào)與沖突解決coproduction合作生產(chǎn)cebenefitproposition(CBP)核心利益方案提議c

12、ollarydatamethod推定數(shù)據(jù)法cpateHQ公司總部cpatescope公司（經(jīng)營）范圍cpatestrategy公司戰(zhàn)略cpateverticalmarketingsystems公司式垂直營銷系統(tǒng)cpateinstitutionaladvertising團(tuán)體社會公共機(jī)構(gòu)廣告crectiveaction矯正行動costanalysis成本分析costeffectiveness成本有效性costleadershipstrate

13、gy成本領(lǐng)先戰(zhàn)略costofcapital資本成本costofgoodssold(COGS)產(chǎn)品銷售成本costreductions降低成本產(chǎn)品costvolumerelationship成本數(shù)量關(guān)系costientedpricing成本導(dǎo)向定價法costplusmarkuppricing成本加成溢價定價法costsbenefitsofmarketingfunctions營銷職能的成本和效益costsofcompetits競爭者成本co

14、stsofdistribution分銷成本countertrade對等貿(mào)易coupons優(yōu)惠券courtesy禮貌coverageofgeographicmarket地域性市場的范圍coverageofrelevantretailers相關(guān)零售商的銷售范圍credibility信譽(yù)creditterms信貸條款criticalassumptions關(guān)鍵假設(shè)crosselasticity交叉彈性customarypricing習(xí)慣性定價法

15、customeranalysis顧客分析customercontact顧客接觸customerdem顧客需求customerintimacy顧客親密度customerloyalty顧客忠誠度customerneed顧客需要customerganizationofsalesfce按客戶組織銷售隊(duì)伍customerretention顧客維系保留customersatisfaction顧客滿意度customersegmentpricing顧客