創(chuàng)業(yè)策劃我國(guó)網(wǎng)絡(luò)營(yíng)銷的發(fā)展?fàn)顩r及發(fā)展戰(zhàn)略的研究

1、1我國(guó)網(wǎng)絡(luò)營(yíng)銷的發(fā)展?fàn)顩r及發(fā)展戰(zhàn)略的研究我國(guó)網(wǎng)絡(luò)營(yíng)銷的發(fā)展?fàn)顩r及發(fā)展戰(zhàn)略的研究摘要…………………………………………………………………………………2ABSTRACT……………………………………………………………………………3第一章網(wǎng)絡(luò)營(yíng)銷的概述……………………………………………………………4第一節(jié)網(wǎng)絡(luò)營(yíng)銷的發(fā)展……………………………………………………………4第二節(jié)網(wǎng)絡(luò)營(yíng)銷的含義與特點(diǎn)……………………………………………………4一、具有鮮明的

2、理論性……………………………………………………………5二、市場(chǎng)的全球性…………………………………………………………………5三、資源的整合性…………………………………………………………………5四、明顯的經(jīng)濟(jì)性…………………………………………………………………6五、市場(chǎng)的沖擊性…………………………………………………………………6六、極強(qiáng)的實(shí)踐性…………………………………………………………………6第三節(jié)網(wǎng)絡(luò)營(yíng)銷的功能…………………………………

3、…………………………6一、信息搜索功能…………………………………………………………………6二、信息發(fā)布功能…………………………………………………………………6三、商情調(diào)查功能…………………………………………………………………6四、銷售渠道開(kāi)拓功能……………………………………………………………7五、品牌價(jià)值擴(kuò)展和延伸功能……………………………………………………7六、特色服務(wù)功能…………………………………………………………………7七、顧客關(guān)

4、系管理功能……………………………………………………………7八、經(jīng)濟(jì)效益增值功能……………………………………………………………7第四節(jié)網(wǎng)絡(luò)營(yíng)銷方法………………………………………………………………8第二章我國(guó)網(wǎng)絡(luò)營(yíng)銷的現(xiàn)狀………………………………………………………10第一節(jié)當(dāng)前我國(guó)網(wǎng)絡(luò)營(yíng)銷發(fā)展滯后的表現(xiàn)………………………………………10第二節(jié)發(fā)展我國(guó)網(wǎng)絡(luò)營(yíng)銷的主要障礙……………………………………………10第三節(jié)目前發(fā)展我國(guó)網(wǎng)絡(luò)營(yíng)銷的主要對(duì)策

5、………………………………………11第四節(jié)未來(lái)網(wǎng)絡(luò)營(yíng)銷的發(fā)展………………………………………………………12第三章案例分析——xxx的網(wǎng)絡(luò)歷程…………………………………………13第一節(jié)xxx綜述…………………………………………………………………13第二節(jié)“xxx”與中國(guó)…………………………………………………………13第三節(jié)網(wǎng)絡(luò)經(jīng)營(yíng)歷程………………………………………………………………14第四節(jié)網(wǎng)站優(yōu)勢(shì)分析…………………………………………………

6、……………15第五節(jié)存在問(wèn)題和解決方法………………………………………………………18附表…………………………………………………………………………………21附圖…………………………………………………………………………………22參考文獻(xiàn)……………………………………………………………………………233ABSTRACTThemarketingofthewkasanewgrowthenginesofoneourcountryitdevelopsa

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