中國電視虛擬廣告治理對策研究.pdf

1、安徽大學碩士學位論文中國電視虛擬廣告治理對策研究姓名：胡炳旭申請學位級別：碩士專業(yè)：傳播學指導教師：鄔盛根201105Abstract111merapiddevelopmentofmepresenttechnologya11deconomy’adVenisinghasbecomeaninte伊alandimponantpaninsociallifeAdspromotⅡledeVelopmentininvestIllent，eXports

2、，consumption，w11iChisp撕iculallyobViousroleinpromotingconsumptionWiththeadvanceofChinesemarketeconomy’marketingactiVities，witllmeexpansionofmescale，TVadVertisingasanefl’ectiVemarketingtoOlinthedeliveryofgoodsConsumersdesi

3、reforconsumption，duetolackofmeallsaIld1ackofinfonllation，sotheroleofadvertisingonconsumerpullisobViousHowever，the1egalsystemandregulationoftheimperfectionsofadVenising，adVenisingindust巧selfregulationaIldadVenisinglimitat

4、ionsand10wqualityofemployeestheeXistenceoftheprobl鋤，doesnotregulatetheoperationofadVenisingismainlymanifestedinmeemergenceofalargenumberoffalseadV瞰豳gAlthou曲ChinahasbeenthedeVelopmentofrelevaIltprovisionsoftherelevalltd印矧

5、[111entsandtreatmentmethods，butalsomeadVenisingindustr)，selfregulato拶?，攁nization，butthefalseadvenis鋤entshaVebeenalwayshappenInthemomentofIeconomyofcyes”，thetelevisionmediapaymoreattentiontoinfomlationthanothermedia，packa

6、百ng，setinashotinwiththedraHla，thevisual，sound，movement，time，c010r，meltinginafumace，soastoachievethevisualimpactoftheaudienceAndheanngtheresults，thereforeteleVisionoperatorSmarkctingstrategyfordiVersifiedisthebestchoiceII

7、lcontrastwithChina，foreigntopunishfalseandillegaladVertisementsrelatiVeregulatorya11dlegalsallctionsaremoreperfect，adVenisingselfregulationsystemismorematureFalseadVertisingonTVm詘etenvironmentands仃uctureThisadvertisingan

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