潮茗閣省計劃書

1、1潮茗閣創(chuàng)業(yè)計劃書目錄1潮茗閣樓描述潮茗閣樓描述............................................................................................................41.1茶樓名稱.....................................................41.2茶樓性質...................

2、..................................41.3茶樓理念.....................................................41.4茶樓愿景.....................................................41.5企業(yè)戰(zhàn)略規(guī)劃.................................................42商品介

3、紹商品介紹....................................................................................................................43茶樓市場環(huán)境分析茶樓市場環(huán)境分析.................................................................................

4、...................73.1國內餐飲行業(yè)狀況..............................................73.2文化社會環(huán)境..................................................93.2.1廣州茶樓探源...............................................93.2.2現(xiàn)今廣州茶樓經(jīng)營狀況........

5、...............................93.3消費者分析....................................................93.3.1廣州消費能力分析...........................................93.3.2目標顧客.................................................103.3.2.1顧客群

6、分析...........................................103.3.2.2顧客的需要和滿足......................................113.4市場調研分析.................................................114潮茗閣潮茗閣PESTPEST及SWOTSWOT分析分析..............................

7、........................................................14144.1PEST分析.....................................................144.1.1政治因素（Political）.....................................144.1.2經(jīng)濟因素(Economic)..................

8、......................144.1.3社會因素(Social)..........................................154.1.3技術因素(Technological)...................................154.2SWOT分析.....................................................154.2.1優(yōu)勢(St

9、rength)............................................154.2.2劣勢(Weakness)............................................164.2.3機遇(Opptunity).........................................174.2.4威脅(Threat)............................

10、..................185潮茗閣經(jīng)營策略與發(fā)展戰(zhàn)略潮茗閣經(jīng)營策略與發(fā)展戰(zhàn)略..................................................................................18185.1產(chǎn)品策略.....................................................185.2定價策略....................

11、.................................195.3服務策略.....................................................195.4促銷組合.....................................................205.4.1優(yōu)惠促銷.................................................205

12、.4.2營業(yè)推廣.................................................205.4.3公共關系.................................................205.4.4茶樓講古..................................................215.5茶樓發(fā)展戰(zhàn)略...............................