變速箱公司產(chǎn)品策劃與實(shí)證研究.pdf

1、武漢理工大學(xué)碩士學(xué)位論文變速箱公司產(chǎn)品策劃與實(shí)證研究姓名：黃建紅申請學(xué)位級別：碩士專業(yè)：工商管理（MBA）指導(dǎo)教師：胡樹華2002.4.1莖堡堡三查堂堡主堂焦堡蘭AbstractThispaperdefinethetheoryofproductcombination，productlifecycleproductirmovate，productsystem，productentityscheme，productmarketanalyse

2、，productdevelopmentscheme，productpricescheme，productplacescheme，productbrandmanagementConnectpractice，analyseproductsactualityofDFMCtransmissionLtdCoAndconsultthedemandofautomarketApplyStatistics，Stage，Techniqueirmovate，

3、Marketing，Industrialeconomics，ProductmanagementandStratecisbrandmanagementtodiscoverproblem，analyseproblem，solveproblemDFMCtransmissionLtdCoChangefromschemeeconomictomarketeconomic，becomeacomparativeindependencecorporati

4、onfromonlyproducegearboxplantDFMCtransmissionLtdComajorproduceEQl40gearboxwhichmatchtoDFMCProductunitynodesignteamAsthechangeofdemandofautomarket，DFMCtransmissionLtdConeedtoadjustproductgroup，toadaptthechangeofmarketSoDF

5、MCtransmissionLtdCofoundproductdevelopmentdepartmenttosovletheillegitimateproductsgroupof”nolighttransmissionandleSSheavytransmission”tocementDFMCmarketandtoexpandextemalmarketBecausegearboxisoneunitofautomobilenatrullyi

6、tdepandonvehicleandengineadvanceEnterpricewanttoadvanceneed”betterframe，fine1eadergoodproduct”DFMCtransmissionLtdComarketingaround6P，forproduct，price，place，promotion，politicalpowerandpublicrelationInnowday’smerchandiseec

7、onomics，productbecometothecoreofthecompetitivemarketDFMCtransmissionLtdCoregardproductmanagementasstrategy，andquicklidevolopA71，A87，A93，A100，A12lD，A121J，A121Q，A130，A148，A164etcSeriesgearboxForexsample，”slowallhalfpulse”d

8、evelopmentA148gearboxaimtheshortcomingofcompetitorsusebiggerpressangle，allsplaytooth，improvegearingintensionanddrivesmooth；useinertiatoothlinksynchronizerswhichhaverapidsynchronizationwitllreducedeffort，improvedengagemen

9、tconditions，increasedperformanceandservicelifeetcAdvantagesCombinepromotion，politicalpowerpublicrelationsandthesamepricetoexpandplacetoincreasedthemarketScienceandteehrIologyisproductivitysoasproductstrategyAccordingtoth

10、etheoryofproductlifecycle，doproductmanagementbetterachieve”advancegenerationdevelopmentgeneration，prefabricategeneration”Closemarket，todomarketanalyseandbenefitanalyse，respectproductdevelopmentscheme，strictproductdevelop