跨國(guó)公司當(dāng)?shù)鼗瘧?zhàn)略研究.pdf

1、廣西大學(xué)碩士學(xué)位論文跨國(guó)公司當(dāng)?shù)鼗瘧?zhàn)略研究姓名：鄒芳玲申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：政治經(jīng)濟(jì)學(xué)指導(dǎo)教師：李欣廣2001.4.1!～：：￡墮查塑主塾望塞———J些型塑塑型L_ABSTRACTEconomicglobalizationmoreandmorebecomethetrendoftheworldeconomicdevelopmentatpresentInthistrend，theMNCs(／VlultinationalCorporatio

2、ns)playtheroleofthemotivepowerandtheacceleratorTheMNCs，withbothnationalandlocalcharacteristics，arrangetheirproductionandmanagementinthewholeworldHostcountrieswelcomeandpaycloseattentiontothetacticsofmanagementlocalizatio

3、nwhichismoreandmoreimportanttotheMNCsAlongwith0131“enterprisesgoout&doors，andcarryoutmultinationalmanagement，wecanrefertoandapplyforthistactics，activelydissolveourselvesinthetrendofeconomicglobalizationThethesisconsistsf

4、oulchaptersChapteronemainlydiscussesthebackgroundoftheMNCstakingthelocalizationtactics，includingthechangeoftherelationshipbetweentheMNCsandhostcountries，theenvironmentaldiffcrenceofmultinationalmanagement，theoperationcos

5、tofMNCsinhostcountryandthesupportingtheoriesChaptertwodiscussesthemainwaysoflocalizationtacticsIncludingpurchaselocalization，marketlocalization，circulatenecessaryfundslocalization，employeelocalization，R&Dlocalizationande

6、nterprisesculturelocalizationChapterthreediscussestheinfluenceofMNCslocalizationtothehostcountries，includingthepositiveinfluence，thenegativeinfluence，andhowthehostcountrydealwiththeseinfluencesChapterfoulbeginswithanalys