中國(guó)海洋石油總公司進(jìn)入長(zhǎng)江三角洲地區(qū)燃?xì)獍l(fā)電市場(chǎng)戰(zhàn)略研究.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文中國(guó)海洋石油總公司進(jìn)入長(zhǎng)江三角洲地區(qū)燃?xì)獍l(fā)電市場(chǎng)戰(zhàn)略研究姓名：潘桂勝申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：張文賢2000.11.20AStrategicStudyonCNOOC’SEnteringintotheGasPowerGenerationMarketintheYangtseRiverDeltaAreaAbstractThankstoitsenormouseffortsoverthelasteighteen

2、years，ChinaNationalOffshoreOilCorporation(CNOOC)hasgrownfromasmall—mediumsizedstateownedenterprisetoalargestate—ownedcorporationwithhighlyrecognizablebrandnameandalarge—scaleE&PbusinessinChinaTheCNOOC’stotalassetshasexpa

3、ndedfrom283billionRMByuanfromscratchto416billionRMByuanbymid一2000Owingtoitsextensiveandlongtermcooperationwiththemanyforeignpetroleumcompanies，CNOOChasgainedconsiderableinternationalmanagementandtechnicalknowhowItsoperat

4、ingprofitmargin，managementexpertiseandcomprehensiveE&PtechnologyhavereachedorareveryclosetotheinternationalstandardforapetroleumcompanyFacingaenvironmentcharacterizedwithaincreasingeconomicglobaiizationandChina’Sentryint

5、oWTO，CNOOCwillhavetodevelopastrategytogrowatarapidrateinthefutureandbecomeaworld—classoilcorporationThisisarealandpressingchallengeforCNOOCexecutivesToexecutetheaforementionedstrategyCNOOChasdecidedtobecomeandtransformin

6、to“aEnergyCorporation”，integratingitsupstreamanddownstreambusinessSituatedoneastChina’Scoastalarea，theYangtsefiverdeltaareaisoneofthemostdevelopedareainChinaThereisaeverincreasinghugedemandfortheprimaryenergyinthearea，bu

7、tthedegreeofselfsufficiencyoftheprimaryenergyinsidethearearemainslowThetraditionaldominantprimaryenergyiscoal(about73％intheprimaryenergymix)Theheavypressureexertedbytheenvironmentprotectionandtransportationhasmadethegove

8、rnmenttoturntofindingoutthewaytochangethestructureoftheprimaryenergymixinthebasisofmeetingthedemandfortheprimaryenergyinthearea，oneofthemosteffectivewayistomakeuseofnaturalgasThethesisstartsfromtheanalysistotheexfernalan