家用多元飲料平臺.pdf

1、中國科學(xué)技術(shù)大學(xué)碩士學(xué)位論文家用多元飲料平臺姓名：錢雷申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：儲雪林2001.5.1●哆AbstractInmodembusinessadministration，newproductdevelopmentisregardedasanimportantheadspringtobuildcompanies’competencesandhasaRractedmoreattentionHoweverforbu

2、sinesseducationinthisarea，goodcaseisPareinChinaFortunatelyenough，theauthorhasexperiencedthroughanewproductdevelopmentThisthesisrecordsacasereflectingthemarketanalysis、productdesign、commercializationanddevelopmentofanewpr

3、oductnamed“HouseholdMultibeverageSystem’Itisfullofpracticalissues、marketfacts、viewpointsanddatatosupportprojectdecisionmakingBasedonthecase，acaseanalysisiSofferedtodiscussmanagementissuesinnewproductdevelopmentThecasepar

4、tnarratesthetargetmarketofthenewproductindetail，toshowproblemsandneedsofpotentialmarketanalysisInsuccession，itdepictstheindustryevolutionandproductconceptgenerationAndthen，itintroducesthedesign，developmentplan，thecourseo

5、fcommercialization，andmanagementoftheprojectThepartofcaseanalysisrelatestheorymodelofnewproductdevelopment，withcrucialdecisionmakingpointswhichincludepotentialmarketevaluation，commercializingapproaches，analysisofpartners