天津市熱電公司多角化經(jīng)營(yíng)戰(zhàn)略分析.pdf

1、天津大學(xué)碩士學(xué)位論文天津市熱電公司多角化經(jīng)營(yíng)戰(zhàn)略分析姓名：董曉莉申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：MBA指導(dǎo)教師：陳通20030501ABSTRACTTianjinThermalPowerCompany(rrPc)，astheleadingoneintheheatingsupplyenterprisesinTianjinMunicipalityhaswitnessedatrendfrommakingprofitstosufferinglosses

2、initsbusinessoperation、viththecontinuousdeepeningofthesocialistmarketorientedeconomyreforminChinaThefactthatTTPCfindsitdifficulttofurtherdevelopitsbusinessresultsfromanambiguousdevelopingdirectionandanirrationalproductst

3、ructureThisthesis，basedonthereformsanddevelopmentsinthemunicipalpublicutilitiesandcombinedwiththestate’SpolicyguidanceonnaturalmonopolyindustriesandtheoperationalstatusofTTPC，conductsacomparativelycomprehensivestudyonthe

4、reformanddevelopingstrategyofTTPCmainlybywayofcombiningquantitativeanalysisandqualitativeanalysisThisthesisfirstgivesadeepanalysisontheinternalandexternaloperationstatusofTTPC，andhasaforecastofthedevelopingsituationofthe

5、heatingsupplymarketinTianjinMunicipalityinthecomingfiveyearsbyusingmultilinearregressingmethod；thenthroughestablishingSWOTanalysismodel，Thediversificationstrategyisbeingmadeout；furthermore，formulatethestrategicpoliciesin

6、thefieldsofheatingsupplybusinessanddiversifiedbusinessdevelopment；duetothefactthatfinancingplaysacriticalrole，thefinancingstrategyforTTPCistobepresentedatlastThecurrentstatusofTTPCinitsbusinessoperationismadeclearaccurat

7、elywhichshallattributetrPC’SfuturedevelopmentMeanwhileotherheatingsupplyingenterprisesandmunicipalpublicutilitiesingreatnumberslikeTTPContheedgeofreformshallgetagoodreferencefromthjSthesiSKeyWords：diversificationstrategy