全球Management Game下的企業(yè)管理實踐——SeaSky公司Seasons產(chǎn)品的市場營銷管理.pdf

1、東北大學碩士學位論文全球ManagementGame下的企業(yè)管理實踐——SeaSky公司Seasons產(chǎn)品的市場營銷管理姓名：毛新宇申請學位級別：碩士專業(yè)：工商企業(yè)管理指導教師：馬欽海張?zhí)m霞20030301AbstractManagementGameisarunningcorporationsystembyimitationonnetItworksinagroupasaunit，whichconsistsoffiveMBAstudent

2、s，who，asamanagementterminhighrankincorporationrepresentamulti—companyandrunthecompanyatfourdifferentaspects，whieh觚estrategymanagement，marketingmanagement，productionoperationmanagementandfinancingmanagementBysimulatingthe

3、realcompetitiveworld，thesystemcreatesacompetitiveenvironmentforthecorporationsaccordingtothegametheoryThecompetitiveenvironmentincludesfivedifferentmulti—companies，whichcompeteinsixdifferentinternationalmarketsTheyareJap

4、an，Mexico，ChinaGermanyUKandUSAOntheotherhand，eachfivecompetitiveenvironmentsformabiggermacro—marketenvironment，whichcombinesallofcorporationsunderthemacro—markettogetherthroughalinkofacommonstockmarketThesecorporationsco

5、uldengageinthestockexchangesinthestockmarket，atthesametime，eachmanageralsocouldbuyorsellthepersonalstockIntheend，accordingtothemanagementperformanceandthestockmarketvalue，thesystemwouldestimatetherunningeffectforthecompa

6、niesThedissertationcollectsandtrimstheannualreportswrittenbymyselfinthreeboardmeetingsThemaincontentincludesthreepartsandsixchaptersThefirstpartcomprisesthesecondandtllirdchapterswhicharcaboutthedescril：Itionofthecompeti

7、tiveenvimnmentandthemarketingstrategyThefourthandfifthchaptersstructurethesecondpartstatedtheactualperformancerespectivelyin2003and2004Thesixthchapterbuildsupthetllirdpartwiththecoreofconceivingthemarketingstrategyinthef

8、utureIntheend，theappendixillustratestheanalysisofdataandthesystemofthemathematicmodel，whichfoundthebasisofallthemarketingdecisionsItwasthesystemofthemathematicmodelthatwouldmakethedecisionsmorescientificandreliaMeKeyword