1、武漢理工大學(xué)碩士學(xué)位論文現(xiàn)代汽車銷售服務(wù)體系研究——上海東儀汽車貿(mào)易公司經(jīng)營(yíng)模式的建立姓名：李軍智申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理（MBA）指導(dǎo)教師：王愛民2003.4.1亟鎏堡三奎蘭堡主蘭垡堡壅AbstractBasedonthesustainabledevelopmentofsocietyandeconomyinChinathelivingconditionsofChina’SpeoplearebetteroffAftertheyh
2、aveenoughfood，clothesandhousestOconsumemanypeoplewanttobuyCarS，whichmakeCarSconsumption，becomethemarkethotspotThatstronglypromotesthedevelopmentofChina’Sautomobileindustryand，atthesametime，asksmorerequirementstoautomobil
3、eenterprisesinChinaByrestrictedandhamperedwithlocalgovernmentprotectionism，theautomobilemarketwasdividedtoseveralsectorsaccordingtodistrictsinChinaNowadaysmanyshortages，suchasincompletesystem，outdatedmode，badservicequali
4、tyandetc，arestillexistedinautomobilemarketingSoitisveryimportanttesearchOiltheautomobilemarketingservicesystem，anditmustbenefittoenhancecompetitiveadvantageofautomobileenterprisesThisthesisiscomposedoffivepartsThefirstch
5、aptercarefullyanalysesthestatusquoofbothdomesticandoverseasautomobilemarketingservicesystemThesecondchapterdiscussestheprocessandoperationofmarketingservicesystemThethirdchapterintroducesShanghaiDongyiautomobiletradecorp
6、orationandpointsoutitsshortagesThefourthchapterdesignsamarketingservicesystemforShanghaiDongyiautomobiletradecorporation，andbuildsthemarketingservicemodewhichisbasedonintegratedfouraspectsintooneandthemanagementmodewhich
7、isbasedoncompressedorganizationstructureandconcernedoncostandtheprofitmodewhichisbasedonbranddifferenceandmarketsegmentationThefifthchapterpredictstheperspectiveofShanghaiDongyiautomobiletradecorporationifitisgoingtoenfo
