四川省中醫(yī)藥健康養(yǎng)生旅游總體規(guī)劃綱要(成果稿)

1、1四川省中醫(yī)藥健康養(yǎng)生旅游總體規(guī)劃綱要四川旅游局成都中醫(yī)藥大學(xué)二○○八年九月2六、重點(diǎn)城鎮(zhèn)旅游功能規(guī)劃...................................................23（一）成都市.................................................................23（二）都江堰市....................................

2、..........................23（三）峨眉山市..............................................................23（四）彭山縣.................................................................24（五）攀枝花、西昌市......................................

3、..............24（六）阿壩州.................................................................24（七）甘孜州.................................................................25（八）成都郊縣及相關(guān)地（市）、州...................................25七、旅游基

4、礎(chǔ)服務(wù)設(shè)施規(guī)劃...................................................25（一）旅游交通規(guī)劃.......................................................25（二）旅游住宿、旅行社規(guī)劃...........................................26（三）旅游商品與購物規(guī)劃........................

5、......................26（四）旅游餐飲規(guī)劃.......................................................27（五）其他旅游設(shè)施規(guī)劃.................................................27八、市場營銷規(guī)劃............................................................

6、...27（一）營銷目標(biāo)..............................................................27（二）旅游形象宣傳與推廣..............................................28（三）目標(biāo)市場營銷策略.................................................29（四）營銷手段...............

7、...............................................30九、規(guī)劃實(shí)施措施...............................................................33（一）工作機(jī)制建設(shè).......................................................33（二）資金籌措.........................

8、.....................................33（三）結(jié)合城鄉(xiāng)統(tǒng)籌.......................................................34（四）資源與環(huán)境保護(hù)....................................................34（五）制定行業(yè)標(biāo)準(zhǔn)，加強(qiáng)行業(yè)規(guī)范..................................3